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New Partnership Will Lower 2D-3D Conversion Costs for Feature Films, TV Programming and Advertisements

Deep Media Studios, a full-service 3D digital entertainment agency based in Des Moines, Iowa, announced that it has entered into a partnership with Netherlands-based Zero Creative, one of Europe’s leading 3D technology firms. The alliance will provide by-hand 2D-3D conversion services for Blu-ray, broadcast and theater viewing, at prices low enough to enable many more film, TV and ad content owners to meet the growing consumer demand for new 3D programming.

Des Moines, IA, June 28, 2010 --( Prices for converting existing 2D content to 3D have fallen dramatically as new key players enter the market. Contributing to that trend, Deep Media Studios, a full-service 3D digital entertainment agency, announced today that it has entered into a partnership with Netherlands-based Zero Creative, one of Europe’s leading 3D technology firms.

Under terms of the agreement, Deep Media will market Zero Creative’s conversion services to advertisers, as well as film and video producers in North America and elsewhere. The partnership will address the growing demand for 3D content, viewable in theaters and on newly available shutter-glass 3D TVs, via Blu-ray and 3D TV networks.

Prices for converting 2D material to 3D will begin at $1.5 million for a full-length feature film and $10,000 for a typical broadcast or in-theater ad spot, amounts which are a small fraction of prevailing market rates.

“Zero Creative has gained exceptional expertise in multi-layer 2D-3D conversion technologies in support of its commercial line of xyz 3D autostereoscopic (glasses free) displays,” Deep Media Founder Mark Ingebretsen said. “Now the company has leveraged that expertise to become both a quality and a price leader in stereoscopic (2-layer) conversions.”

Noting that frame-by-frame conversion performed by artisans as opposed to AI algorithms is a labor-intensive process, Zero Creative’s CEO, Jean-Pierre van Maasakker said it is still the best means of insuring the level of quality audiences expect. “It’s in the best interests of our industry to deliver high-quality 3D. If we don’t, audiences will be turned off by this exciting new medium, and we can’t risk that happening.”

Indeed, iconic films such as the Star Wars series have opted for by-hand conversion, but at costs estimated to be between US $50,000 and US $80,000 per minute, van Maasakker said, adding that Zero Creative’s per-minute costs are many orders of magnitude less, owing to advances along the learning curve and the skill of its multinational staff of conversion artists.

“Zero Creative’s greatly lowered cost structure will open the door to many more content owners who want to add value to their library of film and video assets by outputting them to 3D,” Ingebretsen at Deep Media noted. The lowered cost of actually converting this material will also enable producers to devote more resources to storyboarding the 3D version of a film, then re-editing it and adding new special effects as desired, in order to gain maximum impact from the 3D medium, he said.

Similarly, advertisers will be able to leverage existing commercials by converting them to 3D, while still achieving the heightened impact that results from being early adopters of the new medium, van Maasakker said. “In the case of both films and advertisements, conversion to 3D currently could be 30 percent less expensive than filming in 3D,” he noted. “Moreover, the results are far more controllable when conversion occurs in postproduction.”

“Like other landmark advancements in the history of film and TV, such as sound, color, and HD, the 3D revolution paves the way for entirely new modes of artistic expression, which the creative segment of our industry has only begun to exploit,” Ingebretsen said. “We hope to position Deep Media as the gateway to this new medium by entering into strategic partnerships with quality service providers working in all facets of the industry, from 2D-3D conversion to filming, motion-capture and post production. Teaming up with Zero Creative is a major step toward realizing that goal.”

About Zero Creative: Zero Creative BV was established in 2005. The company provides distinctive 3D marketing and communications solutions, combining images, sounds and interactivity to create impactful user experiences. Zero Creative is located in Nijmegen, the oldest city in The Netherlands. The company is committed to transparency in its management and work processes. More information:

About Deep Media Studios: Deep Media Studios is a boutique 3D production agency, serving the advertising, film, broadcast and video gaming industries. The company’s services include 2D-3D conversion and original content creation. Deep Media works with a close network of associates who collectively possess decade’s worth of experience in all aspects of the 3D medium. Each associate brings a unique artistic perspective to a project that can be matched to a client’s particular visions. More information:, 515-344-3078;

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Deep Media Studios
Mark Ingebretsen

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