Plano, TX, July 02, 2010 --(PR.com
)-- Max Crutchfield, the social media specialist for Duncan/Day Advertising addresses the Plano Rotary Club on the business value of social media in his keynote titled “Social Media: Get Your Brand On.” The event, held at the South Fork Hotel in Plano, hosts 150 influential business leaders in the area.
The keynote examines how businesses of all sizes and industries can benefit from communicating across social media channels. Crutchfield has worked with companies in a diverse group of industries to develop and execute engaging social media strategies to accomplish a variety of tangible goals.
“Research is beginning to answer some questions about the ROI and real value that social media campaigns can add to many aspects of a business. The right strategy can benefit areas such as human resources, public relations, marketing and bottom line sales,” said Crutchfield. “There’s a massive shift taking place in the way we communicate and interact as a society. That directly affects the way we do business. If we agree on that point, the value of social media is clear.”
This day marks the first annual worldwide “Social Media Day” presentations and social gatherings in 90 different countries are taking place around the globe. Visit http://mashable.com/2010/06/30/happy-social-media-day/ to learn more, and to find a social media event near you.
Duncan/Day is an award winning, certified women-owned, fully integrated marketing communications firm with over 24 years of experience. The Plano based agency works with local and national clientele in many different industries. Duncan/Day offers services in all areas of marketing communication.