Masters Allen Launch New Website to Promote the Pluvius’ Range of Cricket Ground Supplies, Right on Time for the New Cricket Season

Leicester, United Kingdom, July 16, 2010 --(PR.com)-- Leicestershire based Graphic Design and Website Design Agency Masters Allen have designed and built a new promotional website for Pluvius Sport Service Limited.

Pluvius, based in Warwick, in the heart of the country, have supplied over 100 cricket clubs with their sports ground equipment, proving to be one of the top specialist providers within their field.

The new website was commissioned to promote the Pluvius range of products online both to new and existing customers, requiring a clean, modern and easy to navigate website presence.

Focusing heavily on market research, Masters Allen established a solid understanding of target markets and the niche sector, in order to deliver creative designs to their audience.

The website was optimised for the search engines for the key search phrases extensively within the build and already performs well within the organic search results.

“The website needed to reflect the established Pluvius brand, whilst utilising strong cricket imagery and a bold emphasis on quality products and service, synonymous with the Pluvius name.” - Sean Masters, Creative Director at Masters Allen.

This new website was launched in June 2010 in readiness for the new cricket season, giving Pluvius every opportunity to promote their brand online throughout the summer and into the coming years.

About Masters Allen
Masters Allen's integrated approach to design and marketing offers clients a unique solution to the marketing function. No longer do organisations need to employ a separate graphic design agency, website design agency, marketing agency or PR agency. As a truly integrated agency, Masters Allen offers joined-up thinking and delivers seamless communication across a broad range of media, with a real focus on a return on investment. Masters Allen is based in Swithland in Leicestershire in the East Midlands. For more information on Masters Allens’ approach to integrated marketing go to www.mastersallen.co.uk

About Pluvius Sport Service Limited

Pluvius was established in 1983 and remains a family owned and managed business today. The original covers were designed and built by Mr Michael Hurst, an Honorary life member of Warwickshire County Cricket Club who served on the ECB Pitches Committee for a number of years. His background as a structural engineer ensured the designs were effective and robust, enabling Pluvius to establish itself as a leader in the field supplying cricket club covers and cricket club sight screens. The original prototype set of pitch covers is still in use today at Leamington Cricket Club who play in the Birmingham League.

Contact Details

Jon Allen
Masters Allen
Tel: 0116 237 4848
Mobile: 07794 554372
Email: jon@mastersallen.co.uk
www.mastersallen.co.uk

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Contact
Masters Allen
Zoe Beeson
0116 237 4848
www.mastersallen.co.uk
submitted with full consent and on behalf of Pluvius
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