Shutt Velo Rapide Launch New Jersey Range with

Shutt expanding into retail market.

York, United Kingdom, July 04, 2010 --( Shutt Velo Rapide, UK manufacturer of fine handmade Sportwool™ jerseys, has today teamed up with online e-tailor to create a new range of cycling jerseys inspired by the heyday of British Motor Sport.

Due to be released in good time for the Specialized Silverstone Sportive on 4 July, the new jerseys will be available to buy in three colour ways at, each reminiscent of a particular period in motor sport history.

Speaking about the collaboration, Peter Harrington of Always Riding said, “We love cycling, but we also love classic motorsport, so being able to work with Shutt Velo Rapide and collaborate on a new jersey together that spoke to both of these passions was a great experience. As a company, Shutt Velo Rapide is doing great things for the cycling community, not only are they are easy to deal with, they offer fast production turn-around to the highest quality which is vital for an online business like ourselves.”

Simon Warren, managing director for Shutt Velo Rapide commented, “With our shared love of cycling and quality cycling wear, we are enormously flattered to be selected by Always Riding for this unique collaboration.”

Warren added, “Shutt is currently expanding into the retail arena and our partnership with Always Riding is our first step in this direction. We are actively on the look-out for more retail partners to engage with to bring our top quality clothing line to market.”

Constructed from Sportwool™ and manufactured in Yorkshire, the new jerseys are designed for a close fit, and are replete with an eye catching vertical stripe that subverts traditional jersey design in favour of a nod to the heyday of motor sport. Whilst at the rear the stripe continues, running down to meet the three rear pockets that provide ample space for on the bike storage.


About Shutt Velo Rapide
Founded in 2009 during a ride in the Yorkshire Dales by avid cyclists Alex Raistrick and Simon Warren, Shutt Velo Rapide’s mission is simple; to create their own brand of well designed, high quality handmade cycling garments in Sportwool™ that do not cost a fortune. They source all their materials from British manufacturers to create the best in British-made cycling clothing. For more information, please visit:

Established in April 2008 by two apparel obsessed friends, Always Riding exists to help you choose and wear the most comfortable, stylish, and technically advanced clothes available, whether you hit the trails or the tarmac. They give you a selection of the best brands, make it simple to take a look, and even easier to get them to your door.
Shutt Velo Rapide
Peter Bragg
07765 848920