Action Figure Xpress and Borders® to Join "Forces" to Celebrate Star Wars TM

Noted collectibles retailer to offer exclusive Limited Edition Star Wars bookends direct-to-consumers at 2010 summer conventions.

Honolulu, HI, July 04, 2010 --( Action Figure Xpress (AFX) and Borders® have reached an agreement that will allow AFX to sell Borders-exclusive products at two marquis summer conventions in 2010 – Comic-Con International in San Diego (July 22-25) and Star Wars Celebration V in Orlando (August 12-15). Gentle Giant Ltd. and Borders released the special edition set of bookends recreating the famous Star Wars logo in classic black and silver in May.

“We are grateful to Borders for extending this opportunity to us,” said Patrick Wang, president of The Playground Corporation, AFX’s parent company. “We know Star Wars fans will be out in ‘force’ at these shows, and not all of them live close enough to a Borders to obtain these terrific products directly. This agreement enables us to provide the bookends at $59.99, the price they retail for at Borders.”

The bookend set is limited to only 5,000 pieces worldwide, and Action Figure Xpress’s booth will be the exclusive location where collectors and fans can purchase them at these conventions.

Each set of bookends is individually hand-numbered and comes with a Certificate of Authenticity. Together, the two ends measure 9.25” L x 3” W x 4.25” H.

About Action Figure Xpress
A subsidiary of The Playground Corporation, Action Figure Xpress has been the premier mail order and online toy and action figure collectible shop since 1997. Offering easy, one-stop shopping for today’s discriminating toy and collectible aficionados, Action Figure Xpress prides itself on bringing innovative exclusives to the market in a way that allows consumers to “get those rare collectibles without fighting the crowds.” The Playground Corp. is headquartered in Honolulu, HI. For more information, visit

About Borders Group, Inc.
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through Find author interviews and vibrant discussions of the products we and our customers are passionate about online at, and For more information about the company, visit

Action Figure Xpress
Patrick Wang