New Ad-Aware Total Security from Lavasoft Offers All-in-One PC Security and Optimization

Ad-Aware Total Security, a new addition to the Lavasoft product lineup, offers all-in-one PC protection and optimization, including anti-virus, anti-spyware, firewall, anti-phishing, identity theft protection, anti-spam, parental control, online backup, data recovery, system tuning, and more.

New York, NY, July 08, 2010 --(PR.com)-- Well-known anti-spyware pioneer Lavasoft today announced the global release of Ad-Aware Total Security, an all-new version of its flagship product that combines leading malware detection and removal power with multiple layers of additional protection for complete online security and PC health.

Ad-Aware Total Security is a new all-in-one security solution that bolsters Lavasoft’s industry leading anti-spyware and anti-virus technology with a range of additional security and optimization features – including a firewall, anti-phishing, identity theft protection, anti-spam, parental control, online backup, data recovery, and system tuning.

According to the security researchers at Lavasoft’s Malware Labs, cyber criminals have become stealthier, unleashing an unprecedented amount of malicious programs and increasingly complex scams, calling for deeper levels of online protection. At the same time, it is apparent that computer users spend more and more time online, stressing the need for products that work effortlessly and efficiently.

“We know that, at the end of the day, our users just want to be able to use the Internet safely, without worrying about cyber criminals and their malicious tactics, as they socialize, shop, bank and work online. Lavasoft works diligently to make sure Ad-Aware users and customers around the world have the peace of mind to do just that; it’s why we continue to improve the products we offer, to develop and provide the solid security, features, and options needed to stay secure,” says Johnny Widerlund, Senior Technologies Director at Lavasoft.

“This new product, Ad-Aware Total Security, provides essential online security, delivered with ultimate efficiency – offering computer users one product they can depend on to keep their families safe online, while keeping their PCs running optimally, so they ultimately have the power to use the Internet how, when, and where they want,” Widerlund says.

Ad-Aware Total Security Key Features
Ad-Aware Total Security offers the advanced anti-malware features of the Ad-Aware Pro version with comprehensive detection of viruses, spyware, blended malware, and rootkits as well as multi-layered detection techniques – including Genotype technology, behavior-based heuristics, and cloud security – for protection against unknown and newly emerging threats. Ad-Aware Total Security, developed in collaboration with Lavasoft’s trusted industry partners to include award-winning security technology, also features the following additional protection capabilities: personal firewall, anti-spam, phishing protection, webmail protection, instant messaging protection, web surfing protection, system tuning, parental control, online backup, data recovery, and file shredding.

Price and Availability
Ad-Aware Free, Ad-Aware Pro, and Ad-Aware Total Security are available immediately at www.lavasoft.com. Ad-Aware Free is available free of charge for personal, home use. Ad-Aware Pro and Ad-Aware Total Security are available with 1, 3, or 5 user licenses, and include free technical support and continuous software updates throughout the license period. Prices begin at $29.95 for Pro and $49.95 for Total Security, with aggressive discounts for multi-user or multi-year licenses.

Ad-Aware Free and Ad-Aware Pro are available to users in English, Portuguese, Dutch, French, German, Italian, Spanish, Swedish, Traditional Chinese, Simplified Chinese, and Japanese. Ad-Aware Total Security is available in English, French, and German.

About Lavasoft
Founded in 1999, Lavasoft is "the original anti-spyware company", with over 400 million downloads worldwide for the flagship Ad-Aware product. A private company headquartered in Gothenburg, Sweden, Lavasoft provides security solutions for individual consumers and enterprise clients alike, including anti-spyware, anti-virus, registry optimization, firewall, digital shredding, and encryption.

For further information, please contact press@lavasoft.com.

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Lavasoft
Lina Nielsen
+46-(0)31-757 87 00
www.lavasoft.com
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