Toronto, Canada, December 12, 2006 --(PR.com
)-- Pauline Ashworth and Ruth Stern, founders of Colour Revolution and creators of The Mixer™ a revolutionary new root touch-up beauty product, have been nominated for Fashion Group International’s Rising Star Beauty/Fragrance Entrepreneur Award.
On Thursday, January 25, 2007 The Fashion Group International will present the Ninth Annual Rising Star Awards in the Trianon Ballroom of the NY Hilton in New York City. The Rising Star Awards programme was created to recognize emerging talent in the fashion and related industries, those being: Accessories, Beauty / Fragrance Entrepreneur, Beauty / Fragrance Corporate, Home/Interior Design, Fine Jewelry, Men’s Ready-to-Wear, Retail, and Women’s Ready-to-Wear. Past rising stars in the category of Beauty / Fragrance Entrepreneur include: Laurice Rahme, Bond No9 New York, and Paula Dorf, Paula Dorf Cosmetics
The Rising Star Awards support The Fashion Group mission to promote the career development of innovative leaders. The work of Pauline Ashworth and Ruth Stern and their company Colour Revolution was brought to the attention of The Fashion Group by an industry professional who believes they are among the next generation of Rising Stars.
“Pauline and I are both thrilled to receive this nomination,” says Ruth Stern. It is an honour that was completely unexpected and a real highlight for us. If we should win the award, it would be a milestone in the development of our company and one that will give profound meaning to the leap of faith we made three years ago when we committed to the development of The Mixer.”
Touted by the trade and consumer media as “Roots on the Go” (Women’s Wear Daily, July 28); “Root Buster” (Wish Magazine, November), and a “Red Hot Invention” (Redbook, December issue), The Mixer by Colour Revolution has made a significant impact since its launch in July of this year. The product fulfills a need for many consumers, particularly ‘Boomers’ who with the onset of grey roots are searching for a fast, easy and practical root touch-up that will look professional and last in-between salon visits.
The Mixer doesn’t require fiddly pre-mixing like other similar products and is non-drip so there’s no mess. Available for men and women the product works on natural root re-growth and is the perfect travel accessory for people on the go. The packaging in aqua and chocolate is extremely tasteful; the price is right, and so far, the company’s promotion strategies have reaped bountiful press coverage and growing web sales.
Priced at $26 The Mixer is available online at www.colour-revolution.com; at Clyde’s Pharmacy in New York City and will soon be sold through selected retailers and spas across North America.
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