Compuware Selects Pure Visibility as Search Marketing Partner

Ann Arbor, MI, July 10, 2010 --( Pure Visibility, an Internet marketing company, was recently retained by Compuware to help the IT giant with its search marketing activities. Pure Visibility's comprehensive work for Compuware will center on pay per click campaigns, search engine optimization, and web analytics reporting.

Compuware is a global leader in increasing productivity of client companies through providing critical insight into their IT application performance management and business portfolios. Its web presence and marketing activities span the globe and its many field marketing offices. Compuware selected Pure Visibility to support its global strategic marketing efforts.

"As part of its overall marketing focus, Compuware made a commitment to improving its organic search visibility," said Linda Girard, Pure Visibility co-founder. "We benchmarked Compuware's web performance, provided information on the competitive landscape, and provided specific recommendations to increase Compuware's visibility on key phrases. Then, to support Compuware's strategic goals, Pure Visibility will deliver a range of paid and organic search marketing tactics that will improve the effectiveness of the company's Web presence."

"A key component of all Pure Visibility's work for clients is our ability to accurately report how online marketing impacts sales and financial performance and then predict the impact of future efforts," explained Girard. "Our specialty is analyzing online data against our clients' sales goals; Pure Visibility's sophisticated approach to search marketing is results-driven."

Pure Visibility's pay-per-click campaign management and optimization for Compuware includes managing campaigns globally. Pure Visibility provides integration of search marketing activities into Compuware’s CRM system, providing lead source tracking services to Compuware that will show how customers are finding Compuware online, and the effectiveness of Compuware's online marketing activities in converting online interest to sales.

Compuware will also benefit from Pure Visibility's infrastructure review, page level guidelines, and link building work that will improve organic search results.

"Working with Pure Visibility adds a deep level of expertise to Compuware's search marketing efforts," said Eric Kushner, Compuware marketing strategy director. "In addition to investing in online marketing efforts, Compuware is investing in getting a return on those efforts through Pure Visibility's attention to tracking, analyzing and measuring data. Pure Visibility is working with us to create an online sales engine that uses the Web to drive and convert customers."

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds an Internet marketing strategy that drives qualified new prospects to your website, and steadily improves the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information, visit

Pure Visibility, Inc.
Mary Livesay
734 213 8100