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Invaluable Medical Reference, Asthma Allergies Children, Published by Third Avenue Books


Third Avenue Books announces the latest highly anticipated health, fitness and allergies book from Brooklyn, NY, authors Dr. Paul Ehrlich, Dr. Larry Chiaramonte and Henry Ehrlich.

Brooklyn, NY, July 13, 2010 --(PR.com)-- Third Avenue Books has published Asthma Allergies Children: A Parent's Guide by Dr. Paul Ehrlich, Dr. Larry Chiaramonte and Henry Ehrlich. The authors’ most recent book to date is a 5.5 x 8.5 paperback in the health, fitness and allergies category and is available worldwide on book retailer websites such as Amazon and Barnes & Noble, or at www.outskirtspress.com/asthmaallergieschildrens.

Dr. Lisa Sanders, author of Every Patient Tells a Story, calls this book, “A veritable bible for parents of allergic kids.” Dr. Sanders, whose NY Times column "Diagnosis" inspired the TV drama House MD, says, “I enjoyed Asthma Allergies Children tremendously. It is full of the kind of great stories that teach both patients and doctors more than mere facts. The science is explained in language you don't need an MD to follow. This book should be kept right next to the antihistamines and epinephrine, and used even more frequently.”

Dr.s Ehrlich and Chiaramonte are two renowned, board-certified pediatric allergists. They report from the front lines of science and clinical practice. Asthma Allergy Children: A Parent's Guide is published in conjunction with the imminent launch of AsthmaAllergiesChildren.com, which was created to offer parents and treating physicians access to the latest information about trends and individual treatment. If you can't find the answers in the book, you can find them at the website, or you can ask the authors yourself. The website will be written in the same authoritative but entertaining style as the book.

Asthma Allergies Children: A Parent’s Guide explains what allergies and asthma are and why they are expanding. You will read about the myths and realities of treatment and how you can involve the whole family in making life better for your allergic/asthmatic child. The authors cover: myths and realities of food allergy; charts of medications; alternative treatments; how the environment at home and in your neighborhood affect your child's health; how a pediatric allergist can reduce your child's dependence on medication or end it altogether; strategies for busy parents; and much more.

311 pages in length, Asthma Allergies Children: A Parent's Guide is being aggressively promoted to appropriate markets with a focus on the health, fitness and allergies category. A radio, press, and print campaign is planned to coincide with the start of the school year, an important event in the allergy year. With U.S. wholesale distribution through Ingram and Baker & Taylor, and pervasive online availability through Amazon, Barnes & Noble and elsewhere, Asthma Allergies Children meets consumer demand through both retail and library markets with a suggested retail price of $18.95.

Additionally, Asthma Allergies Children can be ordered by retailers or wholesalers for the maximum trade discount price set by the author in quantities of ten or more from the Outskirts Press Direct bookstore at www.outskirtspress.com/bookstore.

ISBN: 9780984383207

Format: 5.5 x 8.5 paperback white

SRP: $18.95

For more information or to contact the author, visit www.outskirtspress.com/asthmaallergieschildrens.

About the authors:

Dr. Paul Ehrlich is clinical assistant professor, New York University School of Medicine, and founder of Project E.R.A.S.E., which serves asthmatic children in inner-city public schools in New York City. He has made the New York Magazine “Best Doctors in New York” list consistently for more than a decade, including 2010.

Dr. Larry Chiaramonte is Clinical Assistant Professor of Pediatrics at the State University of New York. He concentrates on asthma relating to ground zero and high-risk populations in the South Bronx.

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