Pro Bono Social Media Agency Launches Amid New Research

Paoli, PA, July 13, 2010 --( Mouse and Pen, a pro bono social media service, launched today to help organizations market themselves using emerging online strategies.

According to a recent study*, only 41% of firms using social media vehicles said they have a strategic plan to guide their activity in that space.

“It’s time for local organizations of all sizes, from sole proprietorships to large companies, to create strategies that engage their customers through social media,” said Scott Fuhr, owner of Mouse and Pen. “The economic climate may have been better earlier, however now there is a once-in-a-blue-moon chance to grab market share from competitors. No one else is pursuing it. Dive into the online world now and get more results.”

In addition, the study also showed that 55% of companies said they use social media for sales-related activities.

“This research demonstrates that developing an overarching social media strategy for your business will increase sales, but many organizations don’t know how,” said Fuhr. “Customers and prospects are more likely than ever before to strike up a conversation directly online. In fact, they now expect to communicate in real-time with a human online and get product news and information around-the-clock. If they can’t, they’ll spend their money elsewhere.”

A Philadelphia-area author recently enlisted the services of Mouse and Pen to promote a book about helping children with autism.

“Mouse and Pen was instrumental in helping me redesign my web site and also supported me as I started my first blog,” said Mary Barbera, Board-Certified Behavior Analyst, and author of The Verbal Behavior Approach. “The increase in traffic to my blog and website are up 74% since the blog launched. Within the first few days of advertising the blog redesign and my first post, I received three new inquiries for consultation.”

Fuhr added that organizations or services that are not operating with an appropriate social media strategy are risking major opportunities for business growth and can expect their competitors that do have active social media elements to pull ahead and take leadership positions.

Areas of concentration for Mouse and Pen include creating and executing online promotions by leveraging the growing power of blogs, Twitter, Facebook, YouTube, LinkedIn and RSS feeds (Really Simple Syndication).

For more information about Mouse and Pen, email, or visit the blog, at

About Mouse and Pen
Mouse and Pen provides social media strategies and marketing services that improve sales via blogs, Twitter, Facebook, LinkedIn, YouTube, RSS, press releases and websites. All projects are executed with two goals in mind - to engage readers and to achieve business results. Mouse and Pen is powered by Scott Fuhr, a marketing professional with over 13 years of strategic public relations and communications experience. Services are currently provided pro bono. Visit

Contact: Scott Fuhr, owner of Mouse and Pen:

* Study Source: Digital Brand Expressions, LLC.

Mouse and Pen
Scott Fuhr