“American Idol” Season 9 Runner Up Crystal Bowersox Contributes Original Design to Pennyroyal Silver’s Signature Collection

Profits from Bowersox’s Design to Benefit The Red Cross of Toledo, Ohio as a Result of Recent Tornado

Los Angeles, CA, July 14, 2010 --(PR.com)-- American Idol’s most recent runner-up, folk singer, Crystal Bowersox, is the latest musician from the hit show to donate an original design to Pennyroyal Silver’s philanthropic initiative, the Signature Collection. Profits from Bowersox’s original design will benefit Ohio’s recently tornado-devastated areas, including her hometown of Toledo through The Red Cross.

Crystal Bowersox joins an eclectic list of established artists who have contributed their sketch designs to Pennyroyal Silver to raise awareness for the charity-driven Signature collection. Bowersox’s pendant was created to resemble her first tattoo of a music note. According to the budding star, “success ain’t about money. It’s about doin’ what you love.” To reiterate this sentiment, Bowersox worked with Pennyroyal’s Tim Foster to create the unique pendant during the “top 9” week on the hit show. Among previous contributors to Pennyroyal Silver’s Signature collection are Bowersox’s fellow “AI” alums Adam Lambert and Kris Allen as well as the band Cobra Starship, Jewel, Miranda Lambert and most recently, Colbie Caillat.

The Crystal Bowersox Signature Collection pendant will retail for $85 and will available for purchase exclusively through www.pennyroyalsilver.com from June 25st to July 31st, 2010, profits from the purchase price will go directly to The Red Cross of Toledo, OH and aid those affected by the recent tornadoes which have devastated the area. Orders ship in 3-5 weeks and the design will be retired after July 31st.

About Pennyroyal Silver: Pennyroyal’s Owner/Designer, Tim Foster, a music industry veteran-turned jewelry designer, created the Pennyroyal® Signature Collection to combine his passion for music and jewelry designs to benefit charities of all types. Artists who have contributed designs to the Signature Collection include Adam Lambert, Jack Black, Cobra Starship, Switchfoot, Miranda Lambert and Jewel, among others. Pennyroyal Silver has been featured in Nylon, People, Ok! and Signature LA Direct, among others. Previous Signature Collection pendants have benefited MusiCares. To date, the Signature Collection has raised over $50,000 for various charities during the past 12 months. For more information, please visit www.pennyroyalsilver.com


For more information:
Caro Marketing | Rachel Kozin E: rachel@caromarketing.com P: (323) 781-2276
Pennyroyal Silver
Rachel Kozin