Soprano Design Wins 2010 NSW Telstra Business Award

Soprano Design Wins 2010 NSW Telstra Business Award's AMP Innovation Award.

Sydney, Australia, July 16, 2010 --( Peter Nicholas, Director of Customer Value at AMP, announced at the NSW Telstra Business Awards annual gala dinner that Soprano Design Pty Ltd, the world’s leading provider of enterprise messaging solutions for mobile network operators (MNO’S), is the 2010 winner of the NSW Telstra Business Award’s AMP Innovation Award.

Soprano Design accelerates enterprise messaging for Mobile Network Operators around the world by providing ready to go, web based software and applications for their enterprise and government customers. Soprano streamlines SMS, MMS, Email and Voice business communication adoption to accelerate MNO revenue.

With over 16 years of expertise and innovation in the design and development of world leading software for the mobile and wireless industry, Soprano is an Australian company that is globally focused on providing enterprise messaging solutions specifically for the mobile network operator community.

“Winning the NSW Telstra Business Award’s AMP Innovation Award is a huge honour for Soprano and an even greater accolade after being in the industry for 16 years,” said Dr Richard Favero, CEO, Soprano Design. “The Telstra Business Awards remain Australia’s pre-eminent business awards program and this achievement is a tribute to Soprano’s dedication to being the best in its class and commitment to enable mobile network operators to deliver first-rate wireless and mobile messaging technology to their enterprise and government customers.”

The NSW Telstra Business Awards “encourage a celebration of the entrepreneurial spirit and business achievements of Australia’s finest small and medium enterprises,” said Ambassador Deena Shiff. The judging process indicated that “the best businesses in the state are meeting global best practice in business planning (and this) is a very positive sign for the NSW economy going forward.”

Telstra CEO David Thodey added, “This year's Telstra Business Awards take on a special significance. The Awards... showcase the many businesses who successfully navigated tumultuous economic times by demonstrating the vision, values, leadership and stamina that are needed to succeed.” The awards “confirm once again that small and medium businesses are the enduring strength of Australia's national economy.”

The NSW awards gala dinner was held on Friday the 9th of July at The Westin, Sydney. Soprano will now represent NSW as a finalist in the AMP Innovation Award category at the National Telstra Business Awards, to be held in Sydney on the 20th of August.

For more information on Soprano, please feel free to contact us at

About Soprano
Soprano Design is the leading provider of mobile messaging and wireless application infrastructure in Australia, and counts as its clients leading mobile network operators, wireless application service providers, financial institutions, government agencies and global top 100 corporations. Soprano researches, develops and licenses its advanced mobile messaging and wireless application infrastructure software to its clients. These software products are designed to allow our customers to improve internal business processes and generate revenue. With over a decade of experience, and operations in Sydney, Paris, London and the USA, Soprano can deliver innovative off-the-shelf and customised solutions for the wireless customer in a timely and highly cost efficient manner.

Soprano is an IBM Business Partner and an Acision Innovation Network partner headquartered in Sydney, Australia.


For further information or comment please contact Crienna Cronly, on +61 2 9900 2200 or

Link to Press Release on the Soprano site:
Soprano Design Pty Ltd
Crienna Cronly
+61 2 9900 2200