Natural Pet Products Edges Into Mainstream Channels and Expands Into Nonfood Pet Supplies

This report divides the market into two classifications-pet food and pet care. For each classification, coverage includes historical and projected retail sales estimates from 2005 through 2014, competitive strategies, profiles of key players, and trends.

Rockville, MD, July 16, 2010 --( has announced the addition of Packaged Facts’ new report “Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition” to their collection of reports. For more information, visit:

Packaged Facts pet owner survey data published in the report reveal that 62% of dog owners and 56% of cat owners have purchased natural/organic pet products in the last three months, with 16% of dog or cat owners purchasing organic food within the same period. Moreover, nearly half of pet owners would buy more natural/organic pet supplies if these non-food products were more widely available, and nearly two-thirds would do so if the products were less expensive—an indication that affordability is an even bigger issue than availability in this price-conscious, recessionary era.

Nevertheless, the recession hasn’t prevented natural and organic pet products from remaining a top growth segment in the market, posting double-digit annual percentage increases.

According to Packaged Facts, by embracing the natural and organic trend, mainstream marketers can carve out a niche or strengthen their foothold in pet specialty stores, natural supermarkets, and online—thus setting themselves apart from convention-bound competitors. This especially holds true in mature categories such as food and litter, where many traditional formats and brands have slipped into commodity status.

“Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition” focuses on dog and cat products specifically positioned as natural or organic. The report groups the products into two classifications—pet food and non-food pet supplies. Also covered in report are related trends and issues including sustainability, corporate responsibility, and other “ethical” initiatives such as fair trade and support of family farms. Exclusive consumer data from Packaged Facts’ pet owner survey are featured in this report.

For further information, visit:

Veronica Franco

Veronica Franco