Which Wich Superior Sandwiches Opens in Charlotte, North Carolina

Charlotte, NC, July 21, 2010 --(PR.com)-- Which Wich Superior Sandwiches, an award-winning, national fast casual sandwich concept, opened in Charlotte, North Carolina, on July 18, 2010. The Charlotte Which Wich is located at 1600 E. Woodlawn Rd., Ste. 260, in the Park Towne Village shopping center. The store is open daily from 10 am-9 pm. This is the first Which Wich location in Charlotte.

Which Wich offers more than 50 varieties of customizable, toasted “wiches,” from the signature Wicked® sandwich, loaded with five meats (turkey, ham, roast beef, pepperoni, and bacon) and a choice of three cheeses, to unique items such as the Elvis Wich with peanut butter, honey, and banana. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as several healthy wiches for less than 400 calories each. Guests can dine in or take out. Catering is also available.

Which Wich is also known for its creative ordering system. Guests use red Sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the type of bread, cheese, spreads, and vegetables. The sandwiches are prepared to guests’ exact specifications and delivered in personalized sandwich bags. After they’ve enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang their “artwork” on the community wall.

“I’m really excited to bring the Which Wich concept to Charlotte,” says owner Grant Alexander, who hopes to open five to 10 more locations in the Charlotte area. “Park Towne Village is an ideal spot to introduce the city to Which Wich, because it’s less than a five-minute drive from SouthPark, Myers Park, and Dilworth. We offer great food in a fun and friendly atmosphere at a price point that appeals to everyone.”

In addition to customized, toasted wiches, customers can enjoy hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy yet inviting environment. Which Wich locations feature music from Aware Records, newspaper reading stations, free wi-fi, and a community wall showcasing the sandwich bag artwork.

About Which Wich Superior Sandwiches
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation’s Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has more than 110 locations in 19 states. For more information, visit www.whichwich.com or www.facebook.com/whichwich.

Which Wich Superior Sandwiches
Jennifer Chininis