Which Wich Superior Sandwiches Opens in Coralville, Iowa

Iowa City, IA, July 21, 2010 --(PR.com)-- Which Wich Superior Sandwiches, an award-winning, national fast casual sandwich concept, opens today, July 19, 2010, in Coralville, Iowa. The Coralville Which Wich is located at 925 25th Ave., just outside Coral Ridge Mall. The store is open 11 am-9 pm, Sunday through Thursday, and 11 am-10 pm, Friday and Saturday.

Which Wich offers more than 50 varieties of customizable, toasted “wiches,” from the signature Wicked® sandwich, loaded with five meats (turkey, ham, roast beef, pepperoni, and bacon) and a choice of three cheeses, to unique items such as the Elvis Wich with peanut butter, honey, and banana. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as several healthy wiches for less than 400 calories each. Guests can dine in or take out. Catering is also available.

Which Wich is also known for its creative ordering system. Guests use red Sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the type of bread, cheese, spreads, and vegetables. The sandwiches are prepared to guests’ exact specifications and delivered in personalized sandwich bags. After they’ve enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang their “artwork” on the community wall.

“We’re very excited to introduce Which Wich to a new set of guests,” says Beth Hanna, owner of the Coralville Which Wich. “We’ve had great success with our first location, on the University of Iowa campus. But now we have a chance to serve the rest of the community—especially families.”

In addition to customized, toasted wiches, customers can enjoy hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy yet inviting environment. Which Wich locations feature music from Aware Records, newspaper reading stations, free wi-fi, and a community wall showcasing the sandwich bag artwork.

About Which Wich Superior Sandwiches
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation’s Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has more than 110 locations in 19 states. For more information, visit www.whichwich.com or www.facebook.com/whichwich.

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Which Wich Superior Sandwiches
Jennifer Chininis
214-747-9424
whichwich.com
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