Beach Betty Public Relations Releases How-to Book on Do-It-Yourself Marketing

Written by a longtime reporter, The Perfect Press Release offers practical advice on writing a press release and how to avoid getting on a reporter’s bad side.

Santa Barbara, CA, July 21, 2010 --( For small and mid-sized businesses embarking on a do-it-yourself marketing campaign, issuing press releases is probably a big part of the strategy. To help get that public relations campaign started right Beach Betty Public Relations just released The Perfect Press Release.

The Perfect Press Release offers step by step instruction on how to write a proper press release and how to submit it to get the best chances for publication. Author Shelly Cone has spent a career as a newspaper reporter and editor sifting through thousands of press releases. The Perfect Press Release draws on that experience and gives honest advice from a reporter’s perspective on what makes an attractive press release and what causes a reporter to toss it in the wastebasket.

“I’ve seen so many press releases that were potentially newsworthy but lacked basic elements that caused me not to pursue it as a story. After hearing the same frustrations from other reporters I knew I wanted to write this book,” Cone said.

For more insight into what makes a reporter pursue a press release and how to avoid being a media pest, pick up a free copy of the companion ebook Your Press Release Sucks: And Other Things Reporters Wish They Could Say at

For more information about The Perfect Press Release visit

About Beach Betty Public Relations
After spending more than 15 years as both a print journalist and public relations professional, Shelly Cone founded Beach Betty Public Relations offering affordable public relations to budget-conscious businesses. Beach Betty Public Relations offers press release and content writing, article marketing and social media management.

Beach Bettty Public Relations
Shelly Cone
(805) 264-5331