Members of Zeta Phi Beta Sorority, Incorporated Embark on Business Venture to Cater to Members of Sorority

Fayetteville, GA, July 22, 2010 --( Two members of Zeta Phi Beta Sorority, Inc are proud to announce the launch of House of Zèle (pronounced zεl), an online accessory store catering to the needs of professional women of Zeta Phi Beta Sorority, Inc.

House of Zèle, the brainchild of Iyesha Turner and Deanne Moore, members since 2008 and 1990 respectively, was born out of their desire for professional women of the sisterhood to have functional and flattering accessories while conducting business or simply attending networking soirees.

Turner and Moore, whose professional backgrounds include contract administration and teaching elementary students respectively, desired a classier, more sophisticated representation of their sorority in the form of accessories. “We wanted a purse hanger that spoke to the class and dynamism of Zeta Phi Beta,” said Moore. Zèle, the French word for zeal, was chosen to describe their desire to create a sophisticated product. With a sketch in mind, Turner and Moore called on the assistance of friend and renowned designer, Bobby Joseph of Bright and Cook. The collaboration created the Zèle purse hook.

The Zèle purse hook’s stylish kitty is accentuated with a white or blue rhinestone background and a blue or white background. The hook has a silver glossy finish that lays flat to easily slip into an evening bag or purse.

House of Zèle opened for business July 1, 2010 for new orders. The Zeta duos future goals for the House of Zèle are to expand the line to include a variety of purse hook styles and business card holders.

For more information contact Co-Owner Iyesha Turner at 770-544-9494 or email

House of Zèle
Iyesha Turner