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Riechesbaird Opens Office in New York City, Adds Two Senior Executives

RiechesBaird, Orange County’s leading brand creation and development firm, today announced the opening of their new office in Lower Manhattan and the addition of two senior executives.

Irvine, CA, July 22, 2010 --( RiechesBaird, Orange County’s leading brand creation and development firm, today announced the opening of their new office in Lower Manhattan. The firm, which specializes in building the value of B2B companies like Edwards Lifescience, American Airlines Cargo and Linksys, a division of Cisco, is opening this new office to provide local service to their clients in the region as they also pursue new opportunities on the East Coast.

“Many forward thinking companies are continually defining and redefining their brands to ensure they meet the needs of today’s consumers,” said Ray Baird, president of RiechesBaird. “This new office will enable us to conveniently and cost effectively serve our ever-growing group of marquee clients on the east coast.”

The company also announced the hiring of two senior executives, Jerry Colpitts and Benjamin Bidlack.

Jerry Colpitts has joined the firm as Vice President, Business Development and is based in RiechesBaird’s new office in Manhattan. Colpitts will seek opportunities to apply RiechesBaird’s brand development expertise in the fields of energy, technology, healthcare, industrial manufacturing and building products. Before joining RiechesBaird, Colpitts held senior positions with Global Strategy Group, Penn Shoen and Berland, and Kass Uehling. His work has driven change in brand communications strategy for many large corporations including Verizon, Eaton Corporation, PPL, Integrys, and Entergy among others. He is a graduate of the University of Maine with a degree in Business Communications.

Benjamin Bidlack has joined RiechesBaird as Brand Strategy Director. He will lead key relationships, direct strategy engagements and serve as the firm’s technology practice leader. Prior to joining RiechesBaird, Bidlack was Executive Director of Brand Strategy at Interbrand. Bidlack has also held senior strategy positions at Booz-Allen & Hamilton (Singapore) and Accenture (US). His past clients include Nike, Sony, Universal Studios, Royal Bank of Canada, X Prize Foundation, Visa International, Bloomberg, Wells Fargo Bank, Dubai Festival City and Cirque du Soleil. Ben has presented at branding conferences, published articles and taught courses in branding for leading universities and organizations, including the London Business School, the Legal Marketing Association, and the American Marketing Association. Ben earned a BA in English from Haverford College and an MBA from Stanford's Graduate School of Business (Honors in Marketing).

“We’re excited about the addition of these seasoned brand strategists to our team. They possess a wealth of experience and talent, and will provide our clients with an even higher level of strategy and service,” said Baird. “We made these strategic hires to capitalize on our momentum, and believe the time is right to establish our national footprint and expand into New York.”

About RiechesBaird
RiechesBaird is a brand creation and development firm that specializes in building the value of B2B companies. Unlike consulting firms that focus on business strategy and advertising agencies that focus on execution, RiechesBaird performs both to create strong, enduring brands, and integrates them seamlessly to drive growth. RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for seven years running by BtoB Magazine. The firm offers deep domain expertise by focusing on five major practice areas: energy, building products, manufacturing, life sciences, and technology. Clients include Entergy Corporation, American Airlines Cargo, Rohl, Pegasystems, Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird, visit or call 949-586-1200.

Contact Information
Cornerstone Communications
John Christensen

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