DeviceGuru Launches New Website to Advance the Awareness of Intelligent Transport Systems Technologies and Applications will focus on the latest developments, trends, challenges, and successes in intelligent transportation systems (ITS) and cooperative vehicles.

Palo Alto, CA, July 27, 2010 --( A prominent blogger has launched, a new website focused on the latest developments, trends, challenges, and successes in intelligent transportation systems (ITS) and cooperative vehicles. aims to further the understanding of these emerging technologies and of their beneficial impact on our global transportation ecosystem and worldwide environment, says site founder Rick Lehrbaum.

"For the billions who travel using ground transportation -- and that's virtually all of us on Planet Earth -- the onset of intelligent transportation systems and cooperative mobility technologies offers the hope of increased safety, convenience, energy efficiency, and comfort," Lehrbaum said.

Among the specific benefits will be:

* More efficient use of individual, societal, and environmental resources
* Reduced carbon footprint
* Improved safety and security
* Transformational advancements to passenger convenience and comfort

"It is estimated that by 2030, over 2 billion motor vehicles will populate our planet," added Lehrbaum "In light of our world's dwindling oil supply and its strained environment, we clearly must learn to do more with less."

According to Lehrbaum, will provide timely news, analysis, and information on a broad range of relevant topics, including:

* On-board, roadside, and centralized control and computing hardware and software
* Wireless technologies for short, medium, and long range vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communications
* Industry standards and standards bodies
* Local, regional, and international policies, programs, and initiatives
* New products, technologies, and services offered by ITS stakeholders
* Market and industry trend data

The site also features a convenient RSS feed.

Why "Mobile Synergetics"?

Lehrbaum coined the term "mobile synergetics" to conceptualize the holistic enhancement of our global surface transportation ecosystem that will result from widespread integration of the emerging technologies of ITS and cooperative mobility -- including specialized on-board computing and control devices, V2I and V2V wireless communications, adaptive navigation, and other, unimagined future technologies and applicatinos -- into vehicles of all kinds and their supporting infrastructures.

About the Blogger was created by Rick Lehrbaum, an entrepreneur, innovator, and well-known blogger in the embedded devices market. Lehrbaum co-founded Ampro Computers (, which pioneered board-level "embedded PCs" and originated the PC/104 standard ( He also founded and, popular technology blogs devoted to the use of Linux and Windows as embedded operating systems. Subsequent to the acquisition of these two blogs by Ziff Davis Media, Lehrbaum established a consulting practice and launched several new blogs, including and, most recently

Rick Lehrbaum