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AAA Launches Breakthrough Email Itinerary/Trip Planner

AAA launches the truvle Ltd. customized trip itinerary planner, replacing traditional agent emails and giving travelers instant access to travel products, information and services.

Miami, FL, July 28, 2010 --( truvle enters the U.S. leisure travel market this month, as AAA launches the truvle customized trip itinerary planner.

AAA’s new Itinerary Trip Planner will replace traditional, text-based, agent email itineraries with a Web-empowered email itinerary that gives travelers instant access to a full gamut of destination information and travel products and services. The interactive itinerary was developed by truvle Ltd. for travel agents, hotels, tour operators, airlines and more.

Traditional itineraries contain limited destination or agency information. AAA’s Itinerary Trip Planner features a bright, contemporary design. It will make travel planning easy for clients by providing travelers with links to a full array of useful information, including restaurants, shopping, entertainment, tours, weather, maps, directions and more. Everything needed for a productive, fun trip is available immediately in one place.

Marketing Opportunity For Agents
One truvle breakthrough is multi-level branding. The technology allows clubs to use their own banners and ads to market AAA and preferred partner services, and to promote AAA products. Agents create email itineraries with the AAA logo and contact information to send branded e-itineraries with targeted ads to travelers, who can click through the links, make purchases and receive more information.

An Agent Admin Panel gives AAA clubs complete control over advertising content. The software targets ads based on destination, travel dates, gender, flight class and/or city of origin. Online reports provide quick feedback on the effectiveness of every campaign.

Personal Web Site for Travelers
Another innovation: truvle technology links travelers to his or her own Personal Trip Planner (PTP) – a customized website with information on things to see and do in the destination. For AAA, truvle also created an exclusive AAA Services and Maps section, allowing the organization to leverage the products for which it is famous, such as AAA Travel Guides and Maps.

Additionally, this Services and Maps special section links to for air, hotel, car and cruise bookings. No need to let the Global Distribution System (GDS) drive business away to other sites. The Itinerary Trip Planner keeps travelers in the AAA family, enabling clubs to create a comprehensive AAA Experience for every client.

Every PTP is tailored to the traveler and trip, and each offers:

- Instant Access – Travelers no longer have to search multiple sites for destination information. Each PTP contains links to area entertainment, family attractions, sporting events, tours, nightlife, restaurants, shopping, weather, currency exchange rates, airport facts, sports scores and more. Travelers can also make purchases – for tours, shows and attractions – directly from the PTP.

- Easy Scheduling – Links to scheduling software helps travelers keep track of flights, hotel and restaurant reservations, meetings, concert tickets and more.

- Integration with Mobile Devices – Short Message Service (SMS) alerts and airline check-in capabilities also make planning easier for travelers on the go.

To view a quick video of the innovative technology, visit

About truvle
truvle is a new software company that develops enhanced email travel itineraries and airline e-tickets, providing passengers with customized trip information – flights as well as entertainment, shopping and dining options, hotels, nightlife, events, recreation, currency exchange rates, maps, etc. -- in a single, easy-to-read format. The trailblazing e-tickets and itineraries offer a chance for travel agents to generate extra income, while also enhancing their service. Advertisers gain exposure before a targeted audience of millions of travelers worldwide. truvle has offices in Miami, Fla., Europe, India and Israel. For more information, visit

About AAA
As North America’s largest motoring and leisure travel organization, AAA provides nearly 52 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at

Contact Information
Samantha Delgado

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