Archer Launches Website for Uncle Wally’s Muffins

Archer Communications, Inc. is proud to announce the launching of a new website for Uncle Wally’s Muffins,

Rochester, NY, July 28, 2010 --( Archer Communications, Inc. is proud to announce the launching of a new website for Uncle Wally’s Muffins, Archer provided Uncle Wally’s with website design, web development, and search engine optimization (SEO) services, that better reflected the company’s quality of products along with an easy-to-use and interactive website interface. In addition, Archer also developed and distributed an email marketing campaign that featured an online survey to potential and existing customers.

Uncle Wally’s founded by Wally Amos, previously known as “Famous Amos” of Famous Amos Cookies, produces muffins that are readily available in over 10,000 stores throughout North America. The company’s production facilities are located on Long Island (NY) and has an extensive customers list featuring the likes of Wal-Mart, Costco, and Sam’s Club.

Archer created a customized website design for Uncle Wally’s, which is optimized to enhance Uncle Wally’s branding and current web presence. The website was also designed to better reflect Uncle Wally’s commitment to quality for their products and service. “We love that our new website is able to portray Uncle Wally’s as a reputable and quality company. It features our muffins in an aspiring and enticing light,” said Roseann Esposito, Director of Marketing at Uncle Wally’s.

In addition to the website, Archer developed an email marketing campaign that provided Uncle Wally’s with valuable product feedback and input. The email blast survey executed by Archer was a huge success for Uncle Wally’s with a 35% response rate. It yielded an “overwhelming response” and “absolutely positive feedback” from customers, continues Esposito. She also comments that, “Archer is a great agency to work with! They were able to create an email blast survey that not only had a well-laid out design, but also had ease of response for our customers.”

Archer Communications, Inc. is an integrated marketing communications firm that specializes in advertising, branding, web design and development, Internet marketing, search engine marketing (including search engine optimization and pay-per-click advertising), media planning and buying, direct mail and email marketing, social media marketing, graphic design, packaging design, exhibit marketing, event marketing, and sales promotion. For more information, visit our website at

Archer Communications, Inc.
Carrie Tschetter