The Way We Wore® Vintage Boutique Offers Incentive in Efforts to Support Repurposed Fashion Movement as Textiles Become a Leading Source of Refuse in Landfills

Luxury vintage boutique owner glamorizes repurposed fashion to promote awareness as textiles become leading source of refuse in landfills.

Los Angeles, CA, July 28, 2010 --( The Way We Wore, a Los Angeles based high-end vintage boutique where many of the world’s most famous fashion designers shop for inspiration, is providing incentives to emerging talent, creative artists and customers alike to repurpose vintage clothing that is no longer relevant into one-of-a-kind, unique creations. The effort is designed to spread the word about the rise of textiles as one of the fastest growing sectors in landfills.

According to Los Angeles city estimates, clothing and textile waste accounts for up to 10 percent of refuse in its landfills. Twice a year the boutique – a mecca for celebrities, collectors and socialites - places a large selection of vintage clothing, accessories and jewelry on sale for as much as 50 – 70 percent off.

“The sale attracts many creative designers, artists and people in general who can envision a new look for an old piece that’s lost its style relevance yet has other great qualities such as good print, color, noticeable embellishment or fabric,” says Doris Raymond, Vintage Specialist and Proprietor of The Way Wore. “It never ceases to amaze me the amount of incredible things people can make – whether it’s a long gown cut short or a killer statement necklace created from 10 other pieces of jewelry.”

Ms. Raymond originated the concept of repurposing in 2009 when she launched “Out of the Ordinary” a project inviting known fashion designers to repurpose fashion into extraordinary items in the name of charity.

The project is supported by both designers and celebrities who have worn the repurposed fashion for appearances as well as hosting events.

The Way We Wore bi-annual sale continues through Sunday, August 15th.

The Way We Wore
Margaret Schell