HandleYourOwnPR.com Offers Holiday Gift Guide Media Lists to Help Entrepreneurs Boost PR Campaigns and Get Products Featured in Leading U.S. Magazines

Denver, CO, July 29, 2010 --(PR.com)-- Handle Your Own PR, a do-it-yourself PR website, has added three new holiday gift guide magazine media lists, which are now available for download on its website. The holiday gift guide media lists include the holiday gift guide editorial contact at leading women’s, men’s, and parenting magazines across the U.S.

“Getting featured in the December issues of leading magazines is a top goal for many entrepreneurs. However getting your product in front of the right reporters can be a time-consuming process. We did the hard work for you by tracking down the holiday gift guide contacts at leading magazines in the U.S.,” says Jenny Finke of Handle Your Own PR U.S.

Finke, a long-time public relations specialist and founder of Red Jeweled Media, a PR agency based in Denver, Colorado that specializes in helping entrepreneurs and small business owners harness the power of PR, offers seven tips for pitching holiday gift guide editors:

Pitch Now: Editors of magazines work off a 4-6 month lead time, so start pitching editors for the Holiday Gift Guides during the months of June, July and August. The early bird gets the worm.

Give ‘Em News: Editors are looking for the latest products that have a unique or interesting edge. Space in holiday issues is limited, so pitch your best stuff.

Personalize: Do a quick Google search on the reporter and learn more about them before sending a pitch. Personalize your pitch to their interests and their readers’ interests to get noticed. Do not send canned pitches.

Include Photos and Pricing Information: Your pitch should include a photo of your product (low-res) along with pricing information and where customers can buy your products. Give the reporters the information they need from the start.

Ask, Confirm, Send: Many reporters work from home or off-site, so always ask and confirm their addresses and get their permissions before sending samples.

Kindly Follow-Up: Remember, reporters are busy and they can’t always respond to every pitch they receive. A kind follow up email or phone call can make all the difference in the world. The squeaky wheel gets the grease.

There are No Guarantees: Just because you pitch or send a product to a holiday gift guide editor doesn't guarantee inclusion. You’ll win some and lose some. Regardless of what happens, it’s better to throw your ring in the hat than sit on the sidelines.

The Holiday Gift Guide media lists are available for immediate download at HandleYourOwnPR.com. Use coupon code HOLIDAY at checkout and receive 15% off your entire media list order through August 31, 2010.

About Handle Your Own PR
Handle Your Own PR is a do-it-yourself PR service that helps entrepreneurs and small, medium and home based businesses find success in PR. Its mission is to educate small business owners on how to do PR and do it well, as well as to provide tips and inspiration for anyone in the PR industry. Handle Your Own PR offers free PR tips, low-cost media lists, and press release writing services. For more information, visit HandleYourOwnPR.com.

Betsy Mulvehill