Los Angeles, CA, July 29, 2010 --(PR.com
)-- May Yeung Jewelry is pleased to announce that Elaine R. Sugimura, accessories executive and former president of Alpargatas / Havaianas, has joined the company’s Board of Advisors. For more than a decade, May Yeung Jewelry has created jewelry that appeals to the modern and confident woman who desires a sophisticated and timeless design style. Ms. Sugimura will act as a mentor and steward for the executive staff on all aspects of the business and brand model. Her collaboration will also have a key emphasis on new company strategies, marketing and commercial activities.
“Elaine brings a wealth of information about the accessories industry to MYJ. Her breadth of knowledge, experience and vision is truly an exciting addition to our Board of Advisors,” explained May Yeung, Co-Founder and Creative Director of May Yeung Jewelry. Ms. Sugimura’s experience within the industry ranges from the luxury sector to the mass goods market. “We look forward to collaborating with her to expand our brand into new distribution outlets and growing the business with additional lifestyle accessories categories.”
Ms. Sugimura has worked for over 25 years in the Accessories and Footwear categories. She began her executive career as President of Esprit de Corp Accessories. She later became the CEO/President of Tommy Hilfiger Accessories and relaunched Anne Klein Accessories as President of the Accessories Division. Ms. Sugimura joined Alpargatas / Havaianas as President in 2007, and was responsible for the launch of the Brazilian footwear brand to the US market. In 2009, she returned full time to her own management consulting firm, EAG, to focus on strategic brand planning and implementation. Throughout all of her corporate experiences she has maintained the vision that creating an emotional connection with a brand is the key to building a true brand identity.
“After spending time with both May and Kathy Yeung, I felt compelled to work with two highly skilled executives in their desire to define new company strategies which includes and is not limited to the overall brand positioning, marketing and commercial efforts.” May Yeung Jewelry was especially appealing to Ms. Sugimura because of the focused vision of the designer. “My vision for May Yeung Jewelry is to create a fully branded experience with May Yeung’s design essence and aesthetic. MYJ is about accessorizing your life so I see further growth in key categories. Follow our growth and you will experience how MYJ will continue to ‘complete your timeless look.’” Ms. Sugimura will focus on key areas of growth opportunities in select US specialty stores, expansion into Asian Pacific and European markets and Ecommerce.
May Yeung Jewelry was born of a passion for fashion, accessories, entrepreneurship and philanthropy. The result was a company dedicated to creating polished and accessible designs to accessorize any outfit for every occasion. Equally important is the company’s devotion to craftsmanship and the use of quality Majorica pearls, freshwater pearls and semi-precious stones. The company’s products are sold online directly to the consumer, as well as through partnerships with e-tailers such as The Wedding Channel and The Knot. For more information, please visit: www.mayyeung.com.