eRevMax Expands Footprint in Asia Pacific

Channel management pioneer prepares for accelerated growth in emerging markets

London, United Kingdom, July 30, 2010 --( eRevMax today announced its expansion in Asia Pacific (APAC). The company plans to further increase its global presence by more aggressively distributing RateTiger and SimpleDistribution in Singapore, Thailand, Malaysia and China.

eRevMax has established two new offices in Singapore and China and will introduce up to six new Sales Managers within the next 3 to 6 months. The initial focus will be on SE Asian countries as well as China.

Increased rates of internet adoption in APAC have created active online consumers and smart travel buyers encouraging the hospitality industry to respond with a presence online. The region’s maturing hospitality market is expected to welcome eRevMax to further promote revenue opportunities available through intelligent online channel management technologies.

Keith Povah, VP Sales International at eRevMax, is coordinating the expansion process: “Following our successful sales launch in India last year, we are now ready to make further footprints in Singapore and Beijing. The new team will be present by the end of August responsible for educating the hospitality market and hotels on channel management practices, online revenue opportunities and will support a wider network of online booking channels.”

After a successful show in 2009, eRevMax will also be participating in the upcoming ITB Asia for the second year.

About eRevMax International
eRevMax International is a pioneer in the field of online benchmarking and channel management for the hospitality industry. The company integrates directly with over 500 travel sites, CRS, PMS and RMS companies to provide hoteliers with ultimate revenue and distribution management tools.

RateTiger, by eRevMax, has become the industry’s benchmark for rate shopping; revenue management and online channel management. Hoteliers save time and money running competitor price benchmarking reports and simplifies complex rate and availability updates across multiple online channels. RateTiger also offers premium reporting, distribution automation tools and OTA/XML connectivity.

eRevMax, founded in 2001, is now operating in over 65 countries and 750 cities. The company is headquartered in Dublin, Ireland, with regional offices in Orlando, U.S., London, UK, a technical development centre in India as well as six sales offices in mainland Europe. eRevMax currently employs more than 170 people across the globe, rapidly expanding across the European, American and Asian markets. For more information please visit

Ryan Haynes
+44 (0) 7825 661575