DownTag Seeks to Change the Way Lives Are Saved; Pepsi May Help

Lack of Information During Traumatic or Medical Emergencies Leads to More Lives Lost; Pepsiā€™s Refresh Project May be the Blessing Motorcycle Riders, EMS, and Hospital Workers Have Been Waiting for.

Newport Beach, CA, July 30, 2010 --(PR.com)-- Starting August 1, DownTag, a Southern California startup focusing on providing emergency medical information when it’s needed most, will be a contender in the Pepsi Refresh Project for a $250k grant, allowing them to turn a life saving idea into a life saving reality. Votes will be accepted (via website, Facebook, and text message) starting at 12:01am EST on 8/1/10 through 11:59pm EST on 8/31/10.

Successfully winning the $250k grant would allow DownTag to launch their emergency medical records database, dispatch center, and begin work on their GPS tracking capabilities to monitor motorcycle riders on longer trips across the country, with the ability to dispatch rescue and EMS should the rider be involved in an accident and is unable to call for help on their own, similar to the service On Star provides motorists.

During a recent open discussion and Q&A session about DownTag, a Southern California law enforcement officer stated, “As a former accident investigator, now full-time traffic enforcement officer, I can vouch for the importance of info[rmation] at a collision scene and follow-up.”

DownTag was founded in 2009 by ex-EMS worker and daily motorcycle rider Michael Hill to solve issues with lack of information following motorcycle and vehicle accidents. Through the use of a 24 hour dispatch center, like that used by 911, DownTag seeks to provide access to emergency medical records and emergency contact information when those charged with saving a life need it most, at low to no cost to the general public.

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If you’d like more information about this topic, or to schedule an interview with DownTag’s founder, Michael Hill, please call 949/205-5757 or email MShaneHill@TheDownTag.com
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