Direxxis Announces QR Code Technology Integration

Quick Response (QR) Code Technology Integrated into Direxxis’ dmEDGE Marketing Platform Enables Users to Generate Interactive Marketing Communications.

Needham, MA, July 30, 2010 --(PR.com)-- Direxxis, Inc. (www.direxxismarketing.com) a leading provider of distributed marketing software solutions, today announced that Quick Response (QR) code technology has been integrated into Direxxis’ dmEDGETM marketing platform to enhance sales and marketing initiatives.

A QR code is a two dimensional bar code that can be scanned by smartphones. Once scanned, the consumer is presented with additional information such as product details, web sites, video, contact information and more.

“By including a QR code, your marketing piece becomes a dynamic, interactive document,” says Rick Kollmeyer, Chief Technology Officer at Direxxis. “Our integrated QR code generation and tracking technology enables our users to include customized QR codes in their marketing communications. By making the codes trackable, our users can view real-time performance results.”

Direxxis’ dmEDGE distributed marketing solution is an on-demand, self-service marketing and advertising application suite that is designed for non-marketers and covers services and functionality historically supplied by multiple disconnected vendors. Even non-technical end users can initiate, deliver and track compliant, localized marketing and advertising programs with dmEDGE.

Companies using the dmEDGE solution realize increased sales productivity, reduced support costs, faster speed to market, better marketing materials management, increased user adoption and continuous learning due to real time reporting and analytics.

Chief Marketing Officer of Direxxis, William Fayerweather, says that Direxxis clients demand innovative marketing solutions that allow them to capitalize on the latest technology and trends. “With the use of smartphones continuing to rise, our clients are incorporating QR codes onto multi-channel communications including business cards, direct mail pieces, emails, flyers, banners, etc. By using QR code technology to drive more personalized and relevant messaging, our clients are realizing improved campaign performance and a better return on marketing investment. Additionally, the real time measurability of QR codes is an advantage for marketers charged with justifying marketing spend.”

About Direxxis
Direxxis is a leading provider of marketing software solutions. dmEDGETM, our web-based marketing platform, delivers smarter distributed marketing operations. dmEDGE is specifically designed to allow organizations to support the complexities associated with decentralized sales and marketing. dmEDGE utilizes a single integrated platform to enable corporate and local marketers, field sales and marketing partners to efficiently create, store, localize, manage and measure marketing communications across multiple channels. dmEDGE is deployed to over 450,000 users globally.

More information is available at www.direxxismarketing.com.


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Direxxis, Inc.
William Fayerweather