to Spearhead Marketing Campaign for EZ Reach Back Cleaner Concept on Worldwide Basis

Miami, FL, August 03, 2010 --( Norman H., a Delaware resident and inventor, has contracted South Florida invention assistance leader to represent his EZ Reach Back Cleaner idea to the industry over the next 2 years on a global basis. A simple yet effective new product sure to enhance the bathing experience, the EZ Reach Back Cleaner boasts a unique design that provides its users with a convenient and comfortable method of cleaning their backs thoroughly when in the shower.

The EZ Reach Back Cleaner will be cost-effective to purchase, easy to implement and begin using, and will promote greater cleanliness and hygiene. It will be of particular value to those with physical limitations and will be detachable and storable when not in use. With its wide array of redeeming features, the EZ Reach Back Cleaner should have no trouble finding success through outlets and catalogs selling bath products and accessories.

This original idea is now being made available for licensing to manufacturers interested in new product development, especially in the bath products and accessories industry. Norman H. is hoping to have the EZ Reach Back Cleaner in full production and available to the public within the very near future.

Norman H. decided to contact Miami, Florida-based recently to explore the possibility of contracting the invention assistance company to eventually represent his product idea to manufacturers in the industry, with the ultimate goal being to secure a licensing agreement. assists inventors by providing them with industry experts who will guide them from the earliest stages of invention development to the point where there are professionally produced promotional materials regarding the concept. Due to the efforts of, this inventor is now on his way to having his product idea potentially seen by thousands of industry professionals through a direct marketing program targeted to provide maximum exposure.

After including the inventor and preliminary, non-confidential information about his product idea at no charge for a 1 year term in their proprietary database of invention information, the National Directory of American Inventors,’s professional staff of writers and graphic illustrators then created a New Product Portfolio and Online Product Presentation for his idea, helping to clarify how the invention works and looks. A General Field-of-Art search through the database of the United States Patent and Trademark Office was also completed by an independent, registered patent attorney in order to provide the inventor with perspective on some prior art within the general category of his idea.

Having had an opportunity to review and approve the New Product Portfolio and Online Product Presentation, Norman H. made a decision to accept's New Product Publicity and Marketing Program proposal. Consequently, will represent Norman H.'s EZ Reach Back Cleaner for 2 years through a collection of dynamic promotional materials such as press releases, product brochures, digital renditions, a password-protected website, and other visual mediums such as a New Product DVD and potentially, an interactive virtual reality presentation.

The EZ Reach Back Cleaner will be represented at industry-leading trade shows throughout the 2 year period by Miami, Florida-based Licensing Direct™, which serves as the exclusive licensing agent for inventor clients. Licensing Direct™ will also be conducting follow-up with any appropriate manufacturer leads met at those events, as well as managing any advanced levels of interest displayed by manufacturers, marketers or distributors in the EZ Reach Back Cleaner during the duration of the Publicity and Marketing agreement.

For more information on how you can get your idea to, visit:

Contact: 1-877-445-0494

About is a Miami, Florida-based invention assistance firm that represents independent inventors who typically lack the resources and experience to pursue the commercialization of their product concepts on their own. utilizes dynamic promotional materials such as digital renditions, press releases, invention websites, and interactive virtual reality presentations, as well as representation at industry-leading trade shows, to achieve valuable exposure for the inventions it represents.

New Product Help, Inc.
Mario Perez