Philadelphia Animal Rescue Gets Sweet Deal in August

New York, NY, August 04, 2010 --(PR.com)-- Philadelphia’s only no-kill animal shelter has been chosen as the August 2010 beneficiary for Rescue Chocolate, the social-enterprise chocolate company which donates its net profits to animal rescue organizations.

Philadelphia Animal Welfare Society (PAWS) will receive the donation in order to further its programs to place homeless, abandoned, and unwanted animals into loving homes. PAWS opened its no-kill shelter in March of this year.

Rescue Chocolate founder Sarah Gross noted that PAWS has programs which match up with the issues she feels are most important, as reflected in the titles of her various chocolate products.

“One of our bestselling chocolate bars is Foster-iffic Peppermint, which is so named in order to highlight the importance of fostering homeless animals,” she said. “Even if you can’t adopt a dog or cat permanently, you might be able to foster one for a month or two, which is a big help in relieving overcrowding in the shelters. And PAWS really pushes that. They allow volunteers to come in 7 days a week to find an animal who is most in need. And if you don’t have a car, they’ll bring the animal to you!”

According to PAWS, the greatest need right now is for foster “parents” of kittens weighing under 2 pounds. The average length of time that an animal remains in foster care is 2-8 weeks.

Rescue Chocolate also produces a spicy chocolate bar called Pick Me! Pepper. Literature which accompanies the purchase of this bar urges prospective pet owners to acquire their new dog or cat from a shelter rather than from a pet store or breeder. Gross noted, “There are many wonderful animals just languishing in shelters and waiting for people to adopt them. It’s such a crime, really, to give your business to puppy mills instead of shelters. Here is where PAWS comes in again—they make it so simple for people to adopt.”

PAWS opens its downtown Philadelphia shelter to potential adopters Mondays through Saturdays from 11 a.m. to 7 p.m. and Sundays from 11 a.m. to 6 p.m. In addition, it partners with a PetSmart outlet in south Philadelphia and a Petco store in northeast Philadelphia. Volunteers bring the animals to the parking lots of those businesses so that potential adopters can meet and greet them.

Other Rescue Chocolate offerings include Peanut Butter Pit Bull (aiming to repeal breed-specific legislation), The Fix (urging that dogs and cats be spayed or neutered in order to combat pet overpopulation), Mission Feral Fig (advocating humane management of feral cat colonies), Wild At Heart (paying homage to wild animals trapped in zoos, circuses, and medical laboratories), and Bow Wow Bonbons (offering tips on how to make dogs a part of the family).

PAWS joins a long roster of other Rescue Chocolate beneficiary organizations, including the Animal Relief Coalition for Haiti (ARCH), United Animal Nations, The No-Kill Advocacy Center, Elmsford Animal Shelter, and the New Hope branch of New York City’s Animal Care & Control department.

Rescue Chocolate began operations in January 2010, and is now sold in retail outlets and online. Thus far, sales have occurred in 37 states and 2 Canadian provinces. The company began showing a profit after only 2 months. Gross attributes that success to the goodness of the product as well as the do-good labeling. “It’s not cheap candy that you can get at the discount store. I work with a classically trained executive chef in Brooklyn,” she said. “We produce chocolates that are vegan, kosher, packaged in eco-friendly materials, handmade using traditional Belgian techniques, and of course delicious.”

The chocolate bars retail for $5-6, and truffle gift boxes are also available in packs ranging from $4 to $20. More information about Rescue Chocolate can be found at www.RescueChocolate.com. The PAWS website is www.PhillyPAWS.org.

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Rescue Chocolate
Sarah Gross
917-767-7283
www.rescuechocolate.com
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