Website Launched During Dot Com Crash Celebrates Ten Years with $20,000 in Giveaways

Online lighting and home decor retailer,, thrives despite dot com crash and uncertain economy.

Mendota Heights, MN, August 09, 2010 --( ( In September 2010, celebrates its 10th anniversary with a month long commemoration featuring a series of contests and giveaways. The veteran online lighting retailer will partner with over 70 premier lighting and decor vendors and business partners to award customers with prizes ranging from product giveaways to entire room makeovers—a total giveaway value of $20K.

“We are extremely excited to celebrate this milestone of achievement,” said Jim Lawrence, president and CEO of “At a time when most websites were shutting down, Bellacor was just getting started. We have thrived after two major economic downturns. We have persevered and have a lot to celebrate.”

In 2000, Bellacor began as a traditional lighting catalog business and was able to make the quantum leap, launching at a time when tech startups were rapidly going bankrupt and websites were shutting down. In 2002 they tapped into the growing commercial consumer base and launched, providing designers and homebuilders access to superior support and pricing. Their on-going search for new merchandise and their continuous improvements to the consumer’s shopping experience position them as the industry leader in the online lighting and decor categories.

“We want to thank our customers for helping us build our business – while having a little fun. We also believe in giving back, so we’re proud to support Habitat for Humanity and Bridging, a local non-profit organization, with donations of lighting, furnishings and home product,” said Lawrence. is offering more than $20,000 in prizes and giveaways during its 10th anniversary celebration. The “Ugly Room Makeover” contest, sponsored by Minka Group, asks people to submit a photo of a room in their house for the chance to win a consultation from a professional interior designer and up to $2,000 in products from for a complete room makeover. Bellacor will also feature an online “medallion hunt” and product giveaways. Additional sponsors include Hinkley Lighting, Murray Feiss, Quoizel, Capital Lighting, Golden Lighting, Kenroy Home, Maxim Lighting Int’l, Progress Lighting, Triarch International, Livex Lighting, PayPal, Commerce Hub, Omniture, Bronto, and more.

Details on the giveaways and events can be found on Facebook, Twitter, and the site. The month long celebration commences in September and concludes on 10/10/10.

About Bellacor
Bellacor is a leading online retailer of lighting and home decor featuring hundreds of thousands of products from the industry’s top vendors. To ensure overall customer satisfaction and ease of shopping, Bellacor offers personal shopping services, free shipping on orders over $75, a price match guarantee, no hassle returns and no restocking fees. These added benefits, along with Bellacor’s superior customer service, have made Bellacor the ultimate destination for lighting and home furnishings online.

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Melinda Cayetano