San Diego, CA, August 13, 2010 --(PR.com
)-- August is here and so is football. Pre-season games kicked off yesterday and the start of football means Tailgating. Tailgating Times estimates that nearly 90 million Americans will attend the “party in the parking lot” this year before NFL and NCAA football games and that’s not even counting the incredible tailgating that goes on during NASCAR weekends.
As sports fans gear up for the season leading tailgate grill manufacturer Freedom Grill, along with tailgate blog, TailgatingTimes.com, announces the results of their annual survey of tailgate grill buyers. The survey turned up some interesting results.
Tailgating continues to grow across multiple sports.
Tailgaters are varied in their allegiances with NFL and NCAA Football tied for first place at the top of the list. Surprisingly tailgating before High School Sports and Concerts ranked almost as high as baseball.
- 54% tailgate for NCAA Football
- 54% tailgate at NFL games
- 28% tailgate at NASCAR events
- 22% tailgate before Major League Baseball games
- 20% tailgate for Concerts
- 19% tailgate High School Sports
Beef is the parking lot champion.
Steaks reign supreme as favorite tailgating food with 34% of the vote in a category with answers that ranged from lobster and game to hamburgers and hot dogs, which just missed making the top 5:
- 35% of tailgaters chose Steak as their favorite tailgating food
- 28% prefer Burgers
- 13% prefer Bratwurst
- 12% prefer Chicken
- 12% prefer Ribs
Who’s firing up the grill?
Tailgating and grilling have traditionally been men’s territory so it’s no revelation that 88% of tailgate grill buyers are male. These are dedicated grillers.
- 80% grill 2 or more times a month and 25% grill at least twice a week
- 91% own at least 2 grills
- 95% have been grilling for years or consider themselves “Grill Masters”
- 76% are between the ages of 25 and 54
- 89% own their own homes
- 87% are in households of 2 or more people
- 53% have college degrees or higher
Tailgating has grown so large there’s a trade show devoted to it every January in Las Vegas, The Sports Licensing & Tailgate Show, which has seen year over year growth since tailgating was added in 2006. “Regardless of the direction the economy moves one thing that remains constant is the American consumer’s passion for sports”, exclaimed Stanley Schwartz, President of ShowProCo, LLC. (http://showproco.com/)
About Freedom Grill
Freedom Grill, Inc.(EXSA.pk) designs and markets innovative products and accessories for the tailgating, camping and outdoor activities markets. Headquartered in Poway, California, the company’s pioneering barbecues are recognized by the U.S. Patent and Trademark Office as “The Official Grill of Tailgating.” Freedom Grill products are sold through specialty BBQ, sporting goods, and hardware retailers. For more information visit http://www.freedomgrill.com.