Adds Ultra Cool Reading Glasses by Melissa Eyewear to Offering

Online Eyewear Boutique Giving 20% Discount to Introduce Newest Offering in Exclusive Collection.

Miami, FL, August 19, 2010 --(, the leading online resource for cool reading glasses, has introduced Melissa Eyewear collection, the exclusive reading glasses brand, as part of its online boutique offering.

Melissa Eyewear, which features a prestigious collection of “über stylish” and extraordinary quality of reading glasses, was founded in 1989 as a designer of eyeglass chains, loops, and leashes. Over the years, Melissa developed an exclusive collection of unique reading glasses, handcrafted by talented European eyewear designers, each featuring noteworthy styles, shapes, and colorways born of inspirations begot from those European designs. Today Melissa Eyewear features over 200 styles and colors in its collection.

Mark Levit, proprietor of said, “Melissa Eyewear occupies a unique place within our online boutique’s offering.” Levit explains his goal in operating the site is to offer the “coolest” reading glasses on the web”. Other online boutiques cater to mainline commercial tastes, but during his 35-year career in New York as a trend forecaster, Levit has developed the ability to select products and styles that appeal to consumers, who view themselves as cool, hip, and current, whether in their 40’s, 50’s, 60’s, or older.

During the second half of August, is offering an automatic 20% percent discount on the purchase of Melissa Eyewear.


Founded in 2006,, the leading online boutique for cool reading glasses, is the brainchild of advertising and marketing executive Mark Levit. Levit’s “vision” to create an online boutique selling only the coolest and most stylish reading glasses for design-conscious people who continue to think young. Today, the Miami-based company is one of the most recognized web-based retailers of designer reading glasses in the world. In addition to its own brand of reading glasses, offers a striking assortment of designer glasses. New styles and lines are added regularly, so customers are assured of a fresh and exciting online buying experience each time they visit the site. For more information, visit

Mark Levit
888-705-6660 ext. 101
Elisabeth Monaghan