celum CEOTalks About His DAM Philosophy and Vision

Expert talk published on DAM Talk online platform and offered as free podcast.

Linz, Austria, August 25, 2010 --(PR.com)-- celum, a leading provider of enterprise Digital Asset Management (DAM) solutions, today announced that DAM Talk, the renowned online platform for digital asset management, recently published an expert talk with celum CEO Michael J. Kraeftner.

In two 30-minute discussions, DAM Talk’s editor-in-chief Paul Quigley and Michael J. Kraeftner explore the benefits of celum’s “anti-archive” DAM philosophy, the advantages of scalable products and flexible licence models, the growing importance of a measurable ROI, and the ongoing market consolidation. The celum CEO also talks about the company’s organic growth, its many international customers and his vision for celum’s future.

Michael J. Kraeftner founded celum in 1999, at the age of 20, while he was studying Media Technology and Design at the Upper Austria University of Applied Science. celum has developed standard software solutions since 2004, is growing organically at a steady pace, and invests 50 per cent of its turnover in research & development.

As the owner and CEO of the company, Michael J. Kraeftner is dividing his time between operational management tasks, direct involvement in selected customer implementation projects and the ongoing advancement of celum’s vision, strategies and products.

In addition to his successful business career as an entrepreneur, Michael J. Kraeftner is a regular lecturer on the topic of digital asset management at both the Danube University Krems and the Upper Austria University of Applied Science.

The DAM Talk podcasts with Michael J. Kraeftner are offered for free download under www.paulquigley.com/?p=4133 and www.paulquigley.com/?p=4138, respectively.

About celum
celum is an Austrian software company that develops enterprise digital asset management solutions. celum products automate and accelerate communication, marketing, and sales processes and thereby reduce costs. The company was founded in 1999 and has been producing standard software solutions since 2004. Headquartered in Linz, celum employs 55 people and has offices in Vienna, Essen, Paris, Rome and San José. More than 400 customers in 28 countries and over 350,000 users rely upon celum software to deliver efficiency in digital asset management. celum customer references include CDU, CreditSuisse, Hochtief, L’Oréal, Migros, Universal Music, voestalpine, Volkswagen and Carl Zeiss. For more information, please visit www.celum.com

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Hector Medina
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