STRAT Newsletter Discloses New Magazine Publishing Paradigm

New Britain, CT, August 25, 2010 --(PR.com)-- STRAT newsletter for July 2010 tells publishers: "become a multichannel magazine or become irrelevant." In an article by publisher William Dunkerley, readers can learn how a multichannel strategy has benefited one of the world's must successful brands. He explains the imperative for magazines to change. A blueprint for making the transformation is included.

Dunkerley's article discusses the various components of multichannel magazines, and how to adapt the contents of a traditional magazine to the new paradigm. Using a convincing example, he emphasizes the importance of a unified, synergistic branding strategy.

The article includes a diagram mapping out some components of a successful multichannel publication, including digital and print components, a products and services database, email blasts, tweets, podcasts and videos, and online PDF archives.

According to Dunkerley, this synergistic, multichannel approach will help revitalize magazines during "this rapidly-evolving period when reader preferences are shifting quickly." By adopting the new paradigm, he says, magazines will be able to provide better service to their readers and advertisers.

To read Dunkerley's article, visit http://stratnewsletter.com.

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