Fontana Sports Redesigns E-Commerce Site with Updated Technology

Celerant Implements New E-Commerce Features to Increase Traffic and Improve Navigation.

Staten Island, NY, August 25, 2010 --( Celerant Technology, a leader in the retail software industry, recently completed the website redesign of its client, Fontana Sports, to increase web performance and refresh the look and feel of the site.

“We worked with Fontana Sports to update the E-Commerce site, which we launched a few years ago, with entirely new features and functionality to take their pre-existing site to the next level. We often work with our existing web clients to revamp their sites and add newly developed technology,” said Ian Goldman, Celerant Technology President and CEO. “Our web team employed advanced navigational tools on the homepage and product pages to facilitate ease of browsing and overall site usability. Additionally, enhanced zoom capabilities have been implemented for viewing product images and a dropdown has been added to the shopping cart to easily view and update your pending purchases.”

Celerant Technology provides a complete multi-channel solution for retail organizations; from point of sale, to inventory management, warehousing, integrated E-Commerce, mail order and more. In addition to the point of sale at the store, Celerant offers an array of advanced e-commerce features that aid in extending products beyond the brick and mortar location. For Fontana Sports, these features include a scrolling display on the homepage to show new arrivals, top sellers, and brands; a collapsible category view displaying relevant types within a selected category; product filtering by color, size, brand and price; and a tabbed section on the product detail page to display specific information relevant to the selected item.

“Due to the success of our integrated E-Commerce site, we decided to work with Celerant to give it a fresh redesign to improve our existing functionality and increase the site’s conversion rate,” stated Ryan Koechel, CTO of Fontana Sports. “We worked with Celerant’s web team to add features that make it easy to access our wide array of products and brands, so you can easily find what you are looking for. We look forward to enhancing our customers’ shopping experience even further by adding new features such as a Daily Deal, enhanced customer reviews and product videos to give our customers a richer experience.”

Fontana Sports has two locations in Wisconsin, selling a variety of footwear, camping equipment, accessories, and outdoor apparel for men, women and children. For more information, visit

About Celerant Technology

Celerant’s Command Retail is an advanced real-time retail management system, which manages all areas of retail including POS, Inventory Management, Warehouse, Distribution Center, Allocation, Multi-Channel/E-Commerce/Kiosk, Data Mining, and Back-office, in a single, integrated system. Our advantage is the flexibility of our Java platform, allowing Celerant professionals to conduct cost-effective analysis and adaptation based on the individual needs of each retailer. The result is a better system that meets the needs of retail businesses and gives them the tools to take Command of their success. For more information regarding Celerant Technology, go to For information on the Command Retail product, visit

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