Launches Initial Set of Product Videos for a More Dynamic Shopping Experience

The niche clip on earrings online retailer, has introduced these product videos for an enhanced shopping experience.

San Diego, CA, September 15, 2010 --( Online jewelry retailer has launched its first set of product videos that demonstrate what non-pierced earrings look like in real time and scale. is the first non-pierced earring Internet retailer committed to helping its customers shop with the use of product videos. The female-owned niche site, founded in 2009, is dedicated to shoppers looking for a wide selection of modern, affordable and fashionable non-pierced earrings. will eventually have videos illustrating every non-pierced earring sold on the site. Product videos offer a more realistic view of what the jewelry actually looks like when it is on and how the non-pierced backing works. The videos, which include clip on earrings, magnetic earrings and screw back earrings, will help answer many customers’ questions regarding size, weight, feel and look.

Au-Co Mai, Founder and CEO of, states, “Our customers have told us it’s a challenge to shop for non-pierced earrings online. Videos are the perfect tool to help a potential customer make that buying decision.” In addition to the product videos, offers alternate images of each product as well as images of the product on a model. The various views of each earring guarantee each customer is completely aware of what they are buying. currently has over 300 unique non-pierced earrings. The site offers earrings that are comfortable, elegant and affordable for the woman who is looking for an alternative to pierced earrings. is a sister site to, leading online retailer dedicated to providing customers with the latest trends in celebrity and cubic zirconia jewelry at affordable prices. Emitation is a popular resource for celebrity and fashion media, with sterling silver jewelry frequently appearing on The View, The Today Show, and in magazines such as InStyle, Glamour and O! The Oprah Magazine.

Andrea Dawson