SBS Group Launches New Website Redesign

SBS Group, a business solutions technology provider, today announces the launch of its redesigned website, www.sbsgroupusa.com. The new design allows for easier navigation, provides enhanced functionality, and encourages visitors to explore how SBS Group works with companies in various industries through video testimonials, an industry blog, and interactive case studies.

Woodbridge, NJ, September 17, 2010 --(PR.com)-- SBS Group, a business solutions technology provider, today announces the launch of its redesigned website, www.sbsgroupusa.com. The new design allows for easier navigation, provides enhanced functionality, and encourages visitors to explore how SBS Group works with companies in various industries through video testimonials, an industry blog, and interactive case studies. The site is one of the first in its industry to provide content tailored to the user in both a role and industry scenario. The website serves as a valuable tool for companies who want to understand what they should be looking for in a business solution provider.

“Industry surveys reveal that 90 percent of research on solution providers occurs through internet search,” states James R. Bowman Jr., President and CEO of SBS Group. He continues, “While our internet presence has always been a critical component of our communications strategy, we wanted to speak directly to the roles that we frequently interact with. We also wanted to bring together our client portal, e-commerce store, and support systems into a single cohesive site.”

Recognizing the evolution of online communications, SBS Group is incorporating social media through integrating Twitter, publishing insightful and introspective news via the blog and posting informative videos via YouTube and Vimeo outlets. Throughout the year, SBS Group will be syndicating content through its various partnerships.

The www.sbsgroupusa.com site redesign was based on various assessments including feedback from key target audiences, such as current clients, industry data and website best practices. “Our research showed that buyers want to quickly find relevant information that pertains to their roles and functions. They also told us they wanted access to a variety of content to help them assess whether SBS Group fits their needs. Our focus was to enhance their experience and enable them to learn why SBS Group is the right choice,” says Joe Longo, SBS Vice President.

Today’s redesign showcases SBS Group’s expertise in web design and development. Developed with Microsoft Sharepoint it leverages the content management, search, and integration capabilities of the platform. “From video production to content creation, design, and technical deployment, the SBS Group team demonstrated its ability to deliver a dynamic experience for our clients and prospects. This effort emphasizes our message that our clients can leverage their SBS relationship across a broad spectrum of technology solutions including network infrastructure, collaboration, and communications,” states, Mr. Bowman. He continues, “Our efforts will continue to evolve so that current and future clients can have access to SBS Group information and resources from a variety of devices 24/7. We expect to continue to raise the bar in our industry.”

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Media Contact:
Kimberly Kohlhepp
(732) 476-5909
kkohlhepp@sbsgroupusa.com
www.sbsgroupusa.com
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SBS Group
Kim Kohlhepp
732-476-5909
www.sbsgroupusa.com
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