Android Posing Serious Challenge to the iPhone and iPad, According to a Report Posted on MarketResearch.com

Google and Apple are competing head-to-head in several markets including devices and operating systems, browsers, web advertising, applications stores, music, multimedia TV, and cloud computing.

Rockville, MD, September 20, 2010 --(PR.com)-- MarketResearch.com has announced the addition of Information Consulting, LLC’s new report “Google vs. Apple: Clash of the Titans” to their collection of Software & Enterprise Computing market reports. For more information, visit http://www.marketresearch.com/product/display.asp?ProductID=2801052

"Apple’s phenomenal success with products such as iPod, iPod touch, iPhone, and iPad is without precedent, as is Google’s dominance of Web search and advertising," said Naqi Jaffery, Chief Analyst and Executive VP with Information Consulting. "However, in their battle for consumers’ pocketbooks Apple has the short-term advantage but Google will be the winner over the long haul." (Jaffery, 2010)

Riding on its recent successes, Apple will continue to be the dominant player in the short term, the study states. In addition to its devices that have generated record-breaking sales, Apple created an App Store that has redefined mobile commerce. Apple is now staking its claim in Web advertising that could give it a significant boost on the Internet.

According to the study because of its unwillingness to license iPhone OS to other vendors Apple faces the prospect of being confined to a niche status in the mobile world, not unlike its share in the PC market where it failed to dislodge Microsoft from its top ranking. Moreover, with Steve Jobs’ health issues, it is unclear if his heir-apparent, Timothy Cook, will be able to match the vision and leadership of his mentor.

With Google, Apple has met its match, states Information Consulting. Led by two brilliant entrepreneurs, Google is attempting to dominate the space that represents the intersection of Internet and mobility. This strategy is embodied in the company’s foray into cloud computing and its venture into the markets for operating systems and mobile devices.

Google’s Internet presence is ubiquitous, and its Web advertising tools have been unsurpassed, the study points out. Moreover, Google has an impressive portfolio of cloud-based products.

According to the report, unlike Apple which has chosen to be the sole vendor of devices based on iOS, the study said, Google has created an ecosystem that is conducive to the growth of the Android platform. Android-based smartphones and tablets are posing a serious challenge to iPhone and iPad.

Google’s Chrome browser has overtaken Apple’s Safari in market share. Its upcoming Chrome OS is already creating ripples in the marketplace that should unsettle the likes of Microsoft.

For more information, visit http://www.marketresearch.com/product/display.asp?ProductID=2801052

Contact:
Veronica Franco
MarketResearch.com
vfranco@marketresearch.com
240.747.3016

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