Dodge Communications Adds New Clients to Growing Roster of Healthcare Brands

Three clients sign on with leading healthcare firm for strategic public relations and marketing support

Atlanta, GA, September 23, 2010 --(PR.com)-- Dodge Communications, an integrated communications firm serving the healthcare industry, today announced the addition of the National Society of Certified Healthcare Business Consultants (NSCHBC), Specialists on Call Inc. and Exalenz Biosciences to its client list.

NSCHBC, a national organization dedicated to serving the needs of professional healthcare consultants, has engaged Dodge to develop and execute an integrated communications campaign. Planned tactics include a public relations program supported by an updated brand identity, redesigned website and new business collateral.

Specialists on Call is a Joint Commission accredited provider of emergency telemedicine consultations that gives 24/7 access to board certified, highly trained specialists to hospitals nationwide. Dodge will develop a multi-touch direct marketing campaign as well as a brand awareness program centered around a new website.

Exalenz Biosciences, an Israel-based company, develops and markets a diagnostic system for the detection of active Helicobacter pylori infection via analysis of a patient's exhaled breath. Exalenz has partnered with Dodge to raise brand visibility and awareness of its BreathID® System among primary care physicians through comprehensive public relations activities and social media outreach.

“NSCHBC, Specialists on Call and Exalenz all recognize the importance of building their brands through strategic PR and marketing campaigns,” said Brad Dodge, president and CEO of Dodge Communications. “Each is viewed as a leader in their respective categories, and we are excited to have the opportunity to develop and execute comprehensive and strategic communications programs that meet their individual needs.”

About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies build brand awareness, establish thought leadership and generate demand. For more information, visit www.dodgecommunications.com or call 770-998-0500. The Dodge Communications Blog provides insights on the latest healthcare industry, marketing and public relations news and issues.

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