Scratch and Rock-it Let Down their Hair to Help Personal Care Giant Conair Canada

Toronto, Canada, January 11, 2007 --( Conair, Canada’s leader in the personal care industry, wants to promote brand awareness and stimulate sales with the development of a new public relations campaign. scratch has been hired to develop and execute this campaign for the Canadian market.

scratch will work with its public relations partner rock-it promotions, one of Canada’s premier boutique agencies, on this campaign. rock-it promotions has a reputation as an assertive, well-connected, and creative organization.

scratch and rock-it promotions already have partnered on several accounts, including Frigidaire and Cuisinart. Debra Goldblatt and her team were chosen as a partner based on the preliminary success of these programs and their familiarity with Cuisinart. Cuisinart is a division of Conair.

“Conair has a tremendous amount of equity in health and beauty segment,” David Riabov, Partner, scratch. “We are excited about the opportunity and look forward to working with our partner rock-it to continue to build this solid brand name.”

The public relations campaign will begin immediately and lay the groundwork for media relations throughout 2007. scratch and rock-it look forward to developing some innovative and unique programs that will continue to impress upon Canadians that Conair is the personal care leader, not only in this country, but in all of North America.

About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, public relations, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit

About rock-it
rock-it promotions celebrates its 7th anniversary in 2007. Founded by Debra Goldblatt, rock-it has become one of Canada’s strongest boutique PR firms. Their goal is simple: create public relations campaigns that build recognition and generate positive media coverage for their clients. Services include media outreach, celebrity outreach (including gift lounges and gift bags), events and opening parties, sponsorship, program/product positioning and launches, and personality profiling. For more information about Debra Goldblatt and her team visit

About Conair Canada

Conair engages in the development, manufacturing and marketing of health and beauty products and kitchen and electronic appliances. Since its founding in 1959, the company has become a leading manufacturer of nationally branded personal and healthcare small appliances. The company's divisions offer a diversified mix of professional and consumer products under their own brand names as well as for private labels. For more information, visit the Conair website at

David Riabov
416-535-0636 ext 230