Rochester Electronics Joins with SIA to Provide the Only Comprehensive Worldwide Directory of Authorized Semiconductor Distributors

The Authorized Directory provides users a SAFE connection to authorized suppliers

Newburyport, MA, October 08, 2010 --(PR.com)-- To counteract the growing problem of counterfeit and substandard semiconductors entering the global marketplace, the Semiconductor Industry Association (SIA) and Rochester Electronics have joined to develop a comprehensive, worldwide directory of companies that are authorized by original semiconductor manufacturers to distribute their products. Only authorized distributors can guarantee traceability and authenticity of components; buying authorized eliminates the potential risk of purchasing counterfeit or substandard parts. The Authorized Directory provides two quick and easy worldwide search tool options to help buyers find authorized distributors: search by semiconductor manufacturer, or search by part number. Access the Electronics Authorized Directory at www.authorizeddirectory.com.

“With all of the reports about counterfeit and substandard semiconductors appearing on manufacturing floors and in maintenance inventories, it is vital that OEMs know how to avoid becoming victimized,” said George Karalias, director of marketing and communications at Rochester Electronics. “Just this month, two Florida individuals were indicted for conspiracy, trafficking in counterfeit goods, and mail fraud. In two years, the accused generated over $15.8 million in gross receipts selling counterfeit components they acquired from China and Hong Kong. Some of these components, falsely marked as ‘military grade,’ went to the U.S. Navy and defense contractors. This is the reason we created The Authorized Directory – so that customers can instantly know who the authorized sources are for every semiconductor brand. If you can’t purchase your semiconductors from the original manufacturer, you should be purchasing from an authorized distributor.”

Daryl Hatano, SIA Vice President of Public Policy said, “The purpose of the Authorized Directory is simple. It is your handbook for finding an authorized distributor who will guarantee the traceability of the parts you need. The SIA Anti-Counterfeit Task Force, Rochester Electronics, and the listed semiconductor manufacturers are providing this service to ensure the reliability and safety of the products you purchase. This useful tool will be valuable to customers and will seriously reduce the problems associated with counterfeit and substandard products currently in the supply chain.”

For more information, contact Rochester Electronics at 16 Malcolm Hoyt Drive, Newburyport, Massachusetts 01950. Phone: 978-462-9332; fax: 978-462-9512; e-mail: sales@rocelec.com; website: www.rocelec.com.

About Rochester Electronics, LLC
Rochester Electronics, LLC, is the world’s most comprehensive solution for mature and end-of-life semiconductors. Authorized by over 60 leading semiconductor manufacturers, Rochester acquires all remaining finished devices, wafer/die, and available intellectual property in order to provide a reliable, continuing source of semiconductors used in critical systems worldwide. All components are 100% manufacturer traceable and certified. Rochester’s product offering includes 20,000+ Rochester-manufactured device types, from commercial to space-level; device re-creation; as well as more than ten billion die and five billion finished devices, in stock and ready to ship. Rochester is certified to ISO-9001:2000 and QML MIL-PRF-38535, as well as AS9120. Rochester is privately held. Worldwide corporate headquarters are located at 16 Malcolm Hoyt Drive, Newburyport, MA 01950 USA; sales offices are also located throughout the United States, Europe, and Asia. Phone 978-462-9332; Email sales@rocelec.com; Website www.rocelec.com

About the SIA
The SIA is the voice of the U.S. semiconductor industry, America’s number-one export industry over the past five years. SIA seeks to continue U.S. leadership in this critical sector that employs 185,000 people in the U.S. and provides the enabling technology for America’s $1.1 trillion high-tech industries with a U.S. workforce of nearly 6 million people. More information about the SIA can be found at www.sia-online.org.

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Zac Linton
919-872-8172
www.rocelec.com
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