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Clarity Advantage Corporation

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Reshaping Small Business—15th Annual RMA/American Banker Small Business Banking Conference to Offer New Ideas for Bank Revenue Growth


The conference, taking place November 14-16, 2010 at the Omni Fort Worth Hotel in Fort Worth, Texas, will bring together industry experts and senior-level retail and small business banking professionals to share ideas on reshaping small business to boost the value to business owners and banks alike. Clarity Advantage President Nick Miller is the conference chairman.

Concord, MA, October 13, 2010 --(PR.com)-- Low credit demand and lost Reg E NSF/OD fee income are changing the banking landscape. In the new environment, the questions are obvious; the answers are not. How will banks keep their best customers? Deepen their personal and business wallet share? Acquire more attractive customers? These questions and more will be explored at the 15th Annual RMA/American Banker Small Business Banking Conference on November 14-16, 2010 at the Omni Fort Worth Hotel in Fort Worth, Texas.

During the three-day conference, industry experts and senior-level retail and small business banking professionals will discuss revenue and growth, new ideas, and practical ways to focus and move forward through this transformation of bank profitability. Reshaping Small Business is organized into three tracks:

· Branch-Based Customers will focus on attracting, serving, retaining, and deepening customer relationships through bank branch staff including sales coverage, sales roles, and market management.
· Banker-Managed Relationships will focus on serving small businesses through a business banker channel.
· Financing Small Business will focus on how to find ways to get more loan approvals, how to best manage long-term customers through short periods of difficulty, second look protocols on adverse decisions, and early warning systems and loan modification/workout strategies.

“Small business banking’s time has come,” says Nick Miller conference chairman and president of Clarity Advantage. “For both large and small banks, small business owners and their companies are the perfect target segment to replace and expand lost fee income that has fueled many banks’ yearly earnings growth.”

For more information about the 15th Annual RMA/American Banker Small Business Banking Conference and to register for the event, visit http://www.americanbanker.com/conferences/sbb10/.

About Clarity Advantage: Business banking consultant Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees. Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. Clarity also assists banks with consumer sales and cash management sales. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.

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Contact Information
Clarity Advantage Corporation
Karen Tunks
980-939-2112
Contact
www.clarityadvantage.com

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