Free Jewelry - Announces Innovative Customer Reward Platform

Revolutionary customer reward program gives shoppers the ability to easily get their jewelry purchases for free by using their social networks to refer customers to

New York, NY, October 15, 2010 --(, a leading online retailer of Personalized Jewelry, Promise Rings and Fine Jewelry, announced the immediate availability of an innovative new social reward platform that promises to revolutionize the online shopping experience.

Until now, online stores have relied on the traditional brick-and-mortar store models of merchandising and promotion through discounts, coupons and special offers. The new program, BUYITFORFREE™, takes discounting to the next level by giving its customers the ability to maximize their discount by using their social network to refer new customers to For every successful new referral, the customer will receive cash back credited directly to their credit card (or PayPal), up to a maximum of his or her original purchase. Simply, customers can get their jewelry totally free just by referring their friends.

“With the rapid growth in social networking, online consumers have the means to instantly communicate their shopping experiences to their friends, family, colleagues and acquaintances,” said Tony Davis, CEO of “We all know that word of mouth is the oldest and most powerful method of marketing, so we decided to create a simple and easy to use program that gives our customers the ultimate incentive, free jewelry.”

The cornerstone of the program is the BUYITFORFREE™ Personal Link, a customized URL that encrypts the user’s identity. Each customer is provided with their own Personal Link, which they can easily share with their friends and family through facebook, Twitter, blogs, forums, or email. As an incentive, their friends receive an automatic exclusive 15% site-wide discount by clicking on the Personal Link. When the friend makes a purchase, the initial customer receives 10% of the purchase price credited directly to their credit card or PayPal account. The customer will continue to receive credits from their friends purchases, until they have received all their money back.

“I have always disliked reward programs with strings attached, like discounts on future purchases, rewards that can only be used in the store, limited options and programs that just get customers to spend more,” Davis explains. “BUYITFORFREE™ is the ultimate no-strings-attached reward program. When you refer a customer and they make a purchase we give you money back. It does not take a lot of referrals to get your jewelry for free.”

The program is available immediately for the holiday shopping season.

Press: Please contact Tony Davis for more information or an interview. Email: Tony(at)jewlr(dot)com or Call: 416-204-0187

Daniel Stoppel