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Elan Image Management

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Dread Shopping No More: Elan Image Managenent's Newly Released Book "Frumpy to Fabulous: Flaunting It" as Your Personal Shopping Companion

Columbia, MD, October 17, 2010 --( In her newly published book, "Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style," Natalie Jobity, a fashion expert and professional image consultant, arms women with know-how, tools and advice so that they too can become one of those effortlessly stylish women they admire. Written for the fashion conscious, fashion challenged and everyone in between, this book is a true style companion and the ultimate shopping accessory. Women can take the Kindle or Paperback versions along with them and shop with confidence knowing that they can refer to their style guide whenever they feel stuck or frustrated. Building a wardrobe and looking stylish can be fun and rewarding for women as long as they are empowered, inspired and informed. This is one of the goals of the book.

Natalie’s passion for the transformation that inevitable occurs when a woman has the confidence to “show up” consistently as her highest vision of herself resonates powerfully in the book’s pages. The author shares, “I wanted to write a book that inspired women to take action so that they too can become one of the fabulous women they admire. Achieving ‘effortless style’ is really important to many women. In the book my goal was to make the advice and tips easy, achievable, yet aspirational for all readers, regardless of their style starting point.”

Her experiences working with women as an image consultant rings loud and clear. Natalie’s conversational and often light-hearted writing style coaches women on everything from dressing their figure type, determining their best colors, outfitting their closet with the right "essentials", to pulling their look together with accessories and releasing themselves from their image "saboteurs" and more.

Natalie is the President of Elan Image Management, an image consulting firm just outside the DC metro area. In this capacity she works with women to help them define and project their unique signature style and an image that positions them for success in all areas of their life. Frumpy to Fabulous: Flaunting It is her first book. The book is currently available for purchase on Amazon for $18.95 and has a dedicated website at

About Natalie Jobity
Natalie Jobity, President of Elan Image Management (, and founder of “ Mission 1 Million Makeovers: Change your Image, Transform your Life” is a sought after image consultant who works with women to help them tap into their inner essence and express this by the way they dress. Her foundational belief is that image refinement can be a facilitator for inward change and growth and vice versa. From this approach, she sees herself as a transformation agent, using image, fashion and wardrobe as the vehicles of change.

Natalie has worked with a diverse clientele of women nationwide and overseas and also has a keen interest in growing her markets with teens and University students. She works as a style consultant, personal shopper, wardrobe coach, personal branding consultant in person and virtually. Natalie is also a speaker who routinely facilitates seminars and workshops on ‘Dress for Success’ and other image related topics to women’s groups, organizations, companies and associations nationwide. She also sponsors her own workshops in the DC metro area. Natalie was born and raised in Trinidad & Tobago and currently resides in the DC metro area.

Contact Information
Elan Image Management
Natalie Jobity

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