Woerden, Netherlands, October 16, 2010 --(PR.com
)-- Novocortex received the Best in Show Award in Mobile Advertising - Games at the W3 Awards in the US for the Endless Racing Game for iPhone made by Novocortex / Red Graphic / ScienceSoft.
The W3 Awards are judged by the International Academy of the Visual Arts. The judges award Best in Show honors to only the top 1% of all work entered. The W3 Awards honors outstanding websites, internet marketing campaigns, online video and mobile applications and received about 3.000 entries in 2010.
The Endless Racing Game by Novocortex was also distinguished at Golden Drum, the most important advertising festival in New Europe (countries of Central and Eastern Europe).
Novocortex created the Endless Racing Game for the Dutch online insurance company VrijVerzekerd. VV Car Insurance repays the purchase price of a car in case of an accident. So that the client can buy the same car and keep driving. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone, the favourite smartphone of the target audience. Endless Racing is the first racing game where action moves from one iPhone to another. Players can build an endless race track by connecting their iPhones via Bluetooth.
See the game on http://iphone.novocortex.com