Dubai, United Arab Emirates, October 21, 2010 --(PR.com
)-- Brand Impakt's winning proposal, which integrated insightful strategy, brilliant creative approach and a solid execution plan, led to the win of this contract, according to Anees Mohamed, the Executive Director of Brand Impakt.
"One of the major focus of this project will be to bring in a tighter user engagement using social media," said Anees. "The interface needs to be simple to navigate so that their clients can obtain the proper document in the shortest amount of time and with fast page loads. We are looking forward to this opportunity to stretch out, challenge ourselves, and focus on our branding and technical skills to bring out a benchmark web site design for the automobile industry in this country."
The winning pitch of Brand Impakt demonstrated how Mazda could be further positioned as a global brand that connects with the need of it's customers in the region. "The Mazda pitch covers one of the most prestigious online creative portfolio in the UAE and so definitely a competitive pitch process. We knew our proposition had the elements to generate strong interests from the team at Mazda," said Johlee Jimenez, the Account Manager of Brand Impakt, who also was part of the pitch team.