London, Greater London, United Kingdom, January 18, 2007 --(PR.com
)-- Web analytics company ClickTracks (http://www.clicktracks.com) is offering free online classes addressing Pay-Per-Click (PPC) paid search marketing in January 2007.
The online Web analytics classes at http://www.clicktracks.com/seminars/ allow Website owners to learn the basics of Pay-Per-Click (PPC) advertising from setting them up to analysis and maintenance. Led by web analytics pioneer John Marshall, attendees will learn fundamentals that apply to Google AdWords, Yahoo! Search Marketing and MSN AdCenter PPC advertising.
The online seminar entitled “Paid Search Marketing 101” to be held on 22 and 23 January 2007 and is a practical online experience for Website owners and marketers that manage a businesses Web presence through search.
John Marshall, CEO and founder of ClickTracks comments, “With search such an integral element of marketing budgets now, it is essential businesses make search work harder for them in an extremely competitive marketplace.”
The IAB reported in 2006 that paid-for search (sponsored listings that advertisers pay for when a consumer clicks through to their site) was 57.7% up year-on-year to £531.3 million - a share of 57.9% of the online total; a clear indicator that there is huge growth potential in 2007 and will be influential than just traffic to sites.
“Understanding search marketing using Web analytics and modifying and the campaign unfolds is critical for success with a medium that has outperformed all expectations. The online class on paid search class is a solid introduction on how to start and manage a campaign, monitoring it and then ensuring that it is performing as intended. The online class with also demonstrate how to set up Web analytics to detect and prevent click fraud which is a thorn in the side of a massively growing industry,” adds Marshall.
The ClickTracks Web analytics online classes are set to be a permanent fixture throughout 2007 in a drive to educate Website owners on the subject matter of Web analytics and related marketing technology enhance the performance of their businesses.
----Notes to editors----
ClickTracks online classes
The ClickTracks Web analytics online classes fall across 22 January 2007 at 18:00 GMT and 23 January 2007 at 15:00 GMT and covers elements such as:
- How to start your first ads
- How to avoid click fraud and other cost inflation problems
- How to decide which keywords to use for your ads
- How to measure the performance of your PPC ads
- When to adjust the attributes of an ad or campaign
The courses are free and easy to register to participate. Learn more by visiting http://www.clicktracks.com/seminars/.
Marshall Law online video tutorials
John Marshall also delivers online video tutorials entitled Marshall Law, that address the Web analytics sector and subject matter that is pertinent to it; such as click fraud, data accuracy, data collection and so on.
To view the Web analytics online videos visit Marshall Law at http://www.clicktracks.com/insidetrack/marshall_law.php/.
ClickTracks overview Webinars
ClickTracks Web analytics overview online Webinars to update clients of the latest developments of its tools with live demonstrations maybe be found at http://support.clicktracks.com/clicktracks/learn/webinars.php.
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This press release is available in PDF, plain text and Word formats. Logos, images and photographs are available of the ClickTracks team in the Elemental Communications Image Section.
The media spokesperson for ClickTracks is Michael Stebbins, vice president of marketing.
Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web Analytics software. ClickTracks products allow marketers to track the response to marketing campaigns and understand where visitors come from, as well as how they interact with a web site.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Centre for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
ClickTracks is indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY).
Tim Gibbon, Director
Mobile: +44 (0) 793 037 5663
Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293
Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK