NC State Jenkins MBA Course Ranked on Forbes.com 10 Most Innovative Business School Courses List

MBA Program’s Product Innovation Lab Provides Real World Experience for Graduate Students

Raleigh, NC, October 23, 2010 --(PR.com)-- The NC State Jenkins MBA program (http://mgt.ncsu.edu/mba/) has been recognized by Forbes.com as one of the 10 most innovative school courses in the country for its Product Innovation Lab. The Product Innovation Lab, a practicum course in the MBA program’s innovation management concentration, has been providing real world experience for graduate students since the course was established in 2002. For more information, visit http://bit.ly/97tV5e.

Quotes:
“The Product Innovation Lab is one example of the real world approach that we take to our curriculum and student experiences here at the Jenkins MBA program,” said Steve Allen, associate dean for graduate programs and research in the NC State College of Management. “We are honored to be recognized by Forbes, as it reflects the real world value that our students gain through our program.”

“The course brings together business, engineering and industrial design professors who challenge graduate students in management and engineering to provide innovative marketable solutions in response to loosely defined needs provided by the project’s sponsoring companies,” said John McCreery, associate professor in the NC State College of Management and instructor in the innovation management concentration. “This push toward innovation began to grow about five years ago, when companies started realizing that it’s not just about operations and cost reduction. It’s about how do I – or my company – position myself so that I can compete effectively as the market changes.”

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Details:
- The Product Innovation Lab was initially developed by Dr. Mitzi Montoya, formerly Zelnak Professor of Marketing Innovation in the NC State College of Management and now executive dean of the Arizona State University College of Technology and Innovation.

- Also represented on Forbes’s top 10 Innovative Course List are: University of Denver’s Daniels College of Business; John Hopkins University’s Carey School of Business; Georgetown University’s McDonough School of Business; Case Western Reserve’s Weatherhead School of Management; University of California, San Diego, Rady School of Management; University of Notre Dame’s Mendoza College of Business; University of Oklahoma’s Price College of Business; University of Washington’s Foster School of Business; and Babson College’s Olin Graduate School of Business.

About Jenkins Graduate School of Management:
The Jenkins Graduate School of Management is part of the North Carolina State University College of Management in Raleigh, N.C. In addition to the Jenkins MBA program, it offers graduate programs in accounting and economics. The Jenkins MBA program was established in 2002 to provide graduate management education with an emphasis on technology and innovation. Its real world approach to learning brings students, top educators and professionals together in a research and technology focused environment that supports the knowledge, skills and leadership development needed for today’s global marketplace. The Jenkins MBA program offers concentrations in biosciences management, entrepreneurship and technology commercialization, financial management, innovation management, marketing management, services management and consulting, and supply chain management for both full- and part-time students. Consistently rated among the top 75 MBA programs, the Jenkins MBA continues to receive national and international attention for its commitment to quality education and research. For more information, visit http://mgt.ncsu.edu/mba/.

Jill Mastrangelo
MMI Public Relations
(919) 233-6600
jill@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

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