Nexage Selected to Mediate and Optimize Monetization of Mobile Ad Inventory for Top 10 Ranking Applications

Nexage Mediation Offers App Developers Multi-Platform Integration, Higher Fill-rates, and Consolidated Reporting

Boston, MA, October 23, 2010 --(PR.com)-- Nexage (www.nexage.com), a leading provider of mobile monetization solutions for publishers and application developers, today announces key accounts with several Top 10 ranking app developers.

Nexage offers mobile publishers and developers a premium ad mediation solution that increases fill rates and eCPM while offering brand protection tools, integrated reporting dashboard, consolidated payments, and access to an experienced client services team.

Nexage monetizes the application inventory for clients including: ÜberTwitter, the leading Twitter client for BlackBerry users; BuzzBox, developer of CraigsNotifica, a CraigsList alerts Android app; eBuddy, an application-based instant messaging service; Neferty Solutions, developer of the MP3 Download Android app; ScoreMobile, an interactive and authentic sports media property whose BlackBerry app has ranked in the Top 10 in AppWorld; and crunchSMS, a chat-style bubble SMS application. Nexage has been selected by seven apps that have registered in BlackBerry’s AppWorld’s Top 10 and two apps that have registered as a Top 10 Android app.

Nexage Mediation and Campaign provide app developers with the critical tools necessary to effectively monetize their inventory, including a multi-platform SDK Suite; access to 50+ ad demand sources, and a single reporting and inventory management dashboard. Using Nexage Mediation, many app developers have increased their fill rates to 95+%. ÜberTwitter, which launched a new version of its application with Nexage Mediation in July 2010, watched its fill rate jump from 60% to 98+% in August, 2010.

“Nexage is leading the way by providing cutting-edge solutions to publisher and app developer clients such as crunchSMS, ÜberTwitter, and ScoreMobile to achieve effective ad monetization in the fragmented mobile media marketplace,” said Ernie Cormier, CEO & President of Nexage. “We offer a broad set of mobile advertising solutions that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs.”

In August, Nexage announced a platform upgrade to increase the reliability, scalability and efficiency for publishers and app developers. This infrastructure upgrade was the first in a series of major announcements from Nexage to support its aggressive customer acquisition and product launch plans through the remainder of 2010.

About Nexage, Inc.

Nexage strengthens the position of publishers and developers in the mobile media marketplace. We bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs, including Nexage Mediation - a full-scale mediation and optimization engine that gives publishers and developers access to 50+ ad sources, an SDK Suite, Ad-Screening for Publishers, access to rich media, and more. Current Nexage clients include Thomson Reuters, Digg, Associated Press, and Photobucket. Additional information is available at www.Nexage.com or follow us on Twitter at @Nexage.

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Nexage
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617-448-4644
www.nexage.com
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