AltaTerra Online Conference on Interactive Sustainability Reporting Features Practitioner from SAP

On November 18, AltaTerra Research will present an online conference that describes leading practices in interactive sustainability reporting, and highlights the experiences of SAP in producing their A+ GRI-rated 2009 Sustainability Report. This is the second in a series of online conferences on sustainability reporting by AltaTerra.

Palo Alto, CA, October 27, 2010 --(PR.com)-- Interactive, online sustainability reporting is emerging as a powerful tool for engaging customers and other external stakeholders in corporate environmental performance. To help corporate professionals better understand leading practices and emerging trends, and how and why to produce interactive, online sustainability reports, AltaTerra Research will present the online conference, “Sustainability Reporting Goes Interactive: Leading Practices and Case Study,” on Thursday, November 18 at 11:00 am Pacific / 2:00 pm Eastern.

AltaTerra’s recent report, “Greening the Company Website: A New Era in Sustainability Reporting,” provides a framework and best practices, drawing on research spanning more than 60 companies recognized as sustainability leaders. Jaclyn Pitera, lead report author and senior analyst at AltaTerra Research, will introduce the online conference with an overview of this research. In addition, the conference will feature a case study of SAP’s recent experience in developing and delivering a widely-acclaimed online sustainability reporting experience. Michael Beutler, global director of sustainability reporting at SAP, will present the case study.

“In our research on sustainability reporting, we identified SAP as a leading company in sustainability reporting, especially in the areas of data timeliness, stakeholder interaction, and environmental data materiality,” said Pitera. “We are delighted to have Michael Beutler of SAP join us to share the unique features of SAP’s online reporting website, as well as the processes and lessons learned in making it happen,” she continued.

Other key topics to be addressed include, how leading companies are engaging their stakeholders through online sustainability reporting, internal and external business motivators, what it takes to produce online sustainability reporting, essential attributes of communicating sustainability information online, rankings of top companies and areas for improvement, and issues of materiality. AltaTerra Research President, Don Bray, will moderate an extended question-and-answer period at the end of the session.

Further information about the online conference and registration are available online at www.altaterra.net/event/interactivereporting.

A limited number of press passes are available. Press pass requests may be submitted at www.altaterra.net/?presspass.

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About AltaTerra Research

AltaTerra Research is a research consultancy specializing in sustainable business and the commercial marketplace for clean technology solutions. Through research reports, executive events and advisory services, AltaTerra helps forward-looking organizations improve resource efficiency in their operations and capitalize on new 'green' market opportunities. From our headquarters in Silicon Valley, we have been serving a global base of corporate, institutional, and government clients since 2007. More information is available at www.AltaTerra.net.
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AltaTerra Research
Anneke Hohl
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http://www.altaterra.net/event/interactivereporting
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